Social Advertising

“Crack the Case”. Heineken and James Bond’s “Skyfall”.

With the launch of the new James Bond movie “Skyfall” right around the corner, Heineken has launched an interactive social media campaign on Facebook. The social ad features a very high production commercial staring Daniel Craig, and involves an elaborate train ride through a snow filled European countryside.

The commercial is directly tied to an interactive game on Facebook that encourages participants to search for clues involving a mysterious briefcase, a bond girl, and nasty villeins. In typical fashion, the Facebook ad will ask to access your profile information, and probably flood your wall and timeline with all sorts of plugs for the beer and the movie.

Developed by Wieden & Kennedy Amsterdam, and shot at Shepperton Studios in the UK, the campaign includes references hardcore Bond fans will love including replica Bond film props used through the 60 second spot. The interactive component of the campaign, includes things like the Spectre ring from “Dr. No,” the Zorin industries and Spectre logos and the Faberge Egg used in “Octopussy” and many more items.

Oh, and in case you are wondering. The song featured in the spot is “Man Like That” by New Zealand singer-songwriter Gin Wigmore. You can get the song right here on Amazon.

RedPepper Checks Your Face.

I don’t do the Facebook check in thing very much. Most of the time I forget to, or just don’t care to. Part of it also has to do with the fact that my Facebook usage has dropped off considerably over the last 12 months. None the less it is the 800 pound gorilla of social networks, and scads of others do the check in thing. Not as many as Facebook or retailers would like though.

This is where RedPepper comes in. They have developed a system that allows you to check in with your face. It’s all very Minority Report if you ask me, none the less I could see where this can and will become a reality in your near future. If you haven’t already seen this, watch the video below, then click on the link above to read some of the press these guys are getting.

BEV The Sampling Robot and Beverage Dispenser.

Here is a nice little marketing tool that utilizes Twitter. BOS Tea has developed a vending machine that allows customers to tweet for a free drink. Simply tweet the unique hashtag #BOSTWEET4T when standing in front of the machine, and you get an ice cold BOS Ice Tea on the house. It’s a pretty simple idea, but one that I can see more and more marketers adopting. It has a low cost to develop and the potential to go viral in the areas the machines are located. The concept was developed by South African marketing agency Cow Africa and New Zealand’s ThingKing.

ThingKing extended the concept for Cow Africa by developing a soundtrack that was triggered whenever a drink was dispensed. The sounds were based on the inherent sounds and visuals within the machine and were designed to amplify the machine both in terms of the sounds that its makes and the partially unseen things that take place internally.

Cameras were placed in areas of mass movement as were contact microphones in places with interesting sound. We played a bit with the audio visual mix of these elements and arrived at an overall machine feeling. Sounds such as the motors moving, the drink being knocked around and coins clinking were all amplified through 2 speakers placed on-top of the dispenser. Two monitors abreast of these speakers played real time footage of the goings on inside the machine.

The BOS vending machine made her debut appearance at the 2012 Design Indaba, and can now be seen handing out free beverages for tweets at Wembley Square, Cape Town

Monday Morning Stats. An Animated Infographic on “Pinterest”.

Here is an interesting little animated infographic about Pinterest to start the week. I am not a user of the service. I signed up when it first launched and then lost interest. My lack of usage though is by no means a reflection of the public attitude toward this fast rising superstar of Social Networking. Created by MDG Advertising, this short animated clip points out the reasons companies and marketers are jumping on Pinterest. The copy below the video is from MDG.

All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by “pinning” them on virtual pinboards. The images span a variety of categories, from fashion, crafts, cooking, décor, fitness, and more. Users can follow the pinboards of friends and brands for inspiration and “repin” the images onto their own pinboards. Today, Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses. “Pins” help companies promote their products, develop their brand personalities, drive tremendous referral traffic to their websites, and gain exposure among the Pinterest community. Now, MDG Advertising has produced an engaging video highlighting the facts, figures, and findings from its popular “Pin It To Win It” infographic.

The video details the social site’s demographics, growth, and potential to drive abundant traffic to company websites. Pinterest is especially popular with the most highly coveted markets—about 60 percent are female and 80 percent are in the 25 to 54 age demographic. Plus, Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined.

The video goes on to cover the brands, both large and small, on board the pinboard phenomenon, such as Whole Foods, Etsy, West Elm, and Real Simple. These companies reflect the cooking, décor, and crafts interests that are prevalent among the Pinterest audience.

In addition, the video helps marketers navigate Pinterest’s features and terminology by demonstrating the “pin,” “repinning,” and “board.” It also shows how companies can leverage Pinterest for maximum response and referral traffic, whether by improving their image quality or promoting more than just a product line.