Social Interaction

The Big Shift to Visual Social Media

Over the last five years there has been a massive shift in the way we communicate online, especially with Social Media. And as 2012 wraps up, it’s fairly apparent that most of us are using Visual Social Media to share our message.

What began almost two decades ago as websites, shifted to dynamic websites which led to the blog explosion of the early 2000’s. blogs eventually led to social interaction through comments, community building, and linking between like minded writers. With the average blog coming in around 500 to 1000 words per post, things began to shrink. Posts got shorter, and then with the introduction of micro blogging through Facebook and Twitter, online social interaction compressed, and exploded about 5 years ago.

Now we are making a new shift, from “Tell” to “Show” as services like Instagram, Pintrest, YouTube, and Vimeo become social networks of choice. Easy of use, bandwidth, and always on access via smartphones are helping to propel this shift toward multimedia micro blogging offering a rapid, dynamic way to share rich media in entertaining formats.

So at the end of 2012, we are witnessing the inevitable shift to a point where image based social networks are taking the lead. No wonder why Facebook bought Instagram earlier this year. They see it too. Look at the infographic by SociallySorted below and you’ll understand. Social Networks like Instagram and Pinterest have grown at an outstanding rate in the last 12 months with no sign of slowing down. 2013 should be a very interesting year for social media.

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