There is no denying the power of Facebook on the social media front. Like Facebook or not, they are the 800 pound gorilla which is why so many brands have turned to them to promote their products. Now when a company promotes something on Facebook, they can do it the wrong way or they can do it the right way. In most cases, companies advertising on Facebook do it the wrong way with an in your face sponsored ad that runs in your feed, on your wall, ignored by your trained eyes. Then there are companies that get it right, and know that if they want to promote their brand in the social media sphere they need to be a bit more subtle, a bit more fun.
Animade was asked by Stink Digital to design and produce the Ray Ban Social Visionaries Facebook app. The app connects with your information to produce a bespoke animation that bestows a ‘Visionary’ title upon you based on your usage. The animations are are built from 50 predefined sequences that are selected randomly by the app and assembled. This is a pretty impressive piece of coding as well as the animations that were created. The video below shows the overview. The videos below that are examples of what the app produced.