A little over a year ago at the Adobe Max conference in Los Angeles Adobe announced their new Creative Cloud service to the world. At the time it really seemed like another cloud based storage solution, but as it has rolled out Adobe’s Creative Cloud has begun to show what it is really about. Creative Cloud is Adobe’s vehicle to move all of us to a subscription based model for software.
On December 5th at 12:00 Central Standard Time, Adobe will host a live streaming event where Jeffrey Veen, the Vice President of Products at Adobe, will demo new Photoshop features that will be available to Creative Cloud members only. This is not a new strategy. Adobe has already done this with other core products (Illustrator, Dreamweaver and Acrobat) where there hav been Creative Cloud only upgrades.
The Creative Now Live event will showcase the upcoming team version of Creative Cloud, and a how to “explore ways to take your design skills from print to online and mobile.” This will be followed by presentations by Photoshop master Scott Kelby talking about hidden gems in Photoshop CS6, and Justin Weyers talking about “A Liars Autobiography: The Untrue Story of Monty Python’s Graham Chapman”.
So why should you watch the event and what does it mean to you the Adobe software user? You should watch because this event shows Adobe’s plan to move its user base to a subscription model. A model that provides access to an extended range of creative tools for a flat monthly rate. This effects you the designer, because in the long term you will probably lease your software from Adobe.
If you are still on the fence about Adobe’s Creative Cloud, you can still get a special upgrade price to join. It’s 30 bucks a month which will cost you 360.00 a year.