Sony

Hey Siri, Turn Off My Phone.

One of my pet peeves is texting while driving, or you are driving a late-model car that has Bluetooth yet you still have your phone slapped to the side of your head. I don’t care what anyone says or thinks, you can’t text and pay attention to your driving at the same time. No one can, and since to many people won’t learn that until they have an accident, Sony has come up with a very clever PSA that will turn your phone off for you.

Created by Saatchi & Saatchi Sweden, the Sony ads that take advantage of the “Hey Siri” listening feature on your phone and ask it to turn on Airplane Mode. It’s not fool proof, your phone has to be plugged in, and the listening feature has to be turned on, but you have to hand it to Sony for giving it a shot.

Now if we could just get hand set makers to set up a driving feature that turns off text messaging if you are moving faster than 10 miles an hour…

Advertisements

“Be Moved”. Sony USA’s Dynamic Media Marketing Site.

Sony has pulled out all the stops in their latest marketing effort. “Be Moved” is a fully integrated campaign, for Sony USA, features a deep dive website that is filled with rich dynamic media, cutting edge CSS tricks, and plenty of content. The visitor is encouraged to explore through vertical scrolling that reveals heavy CGI models of product that self assemble from exploded models, big budget video production, and engaging editorial. Each section has hooks to social media for specific product, and each video is featured on the Sony channel on YouTube helping to extend engagement and branch reach across channels. If you have the time take a look at the site and really dig around. It’s a great example of where interactive content is going.

Homepage

Action Cam Dog Mount

A few years ago I tried to mount a GoPro camera on my dog Cosmo. The results were less than stellar. Lets just say the footage made the “Blair Witch Project” look like it was shot with a steadycam rig. This morning a friend sent me a link to the “Action Cam Dog Mount” and I kind of want to give it another try. Maybe I could put together a whole series of videos with “CosmoVision”.

20130623-093501.jpg
Action Cam Dog Mount is compatible with all major brand action cameras including GoPro, Contour, Sports-Vue, Drift, Intova, XTC, and Sony. The rig is fully waterproof, constructed of heavy duty nylon, features a durable and comfortable neoprene harness, with an adjustable mounting profile (high, low, back, forward). Action Cam Dog Mount is built with industrial strength clasps and webbing for durability even in the most rugged conditions (chasing squirrels through the park in Cosmos case).

Sony’s Experia acro S Skyfall Promotion.

I’m always amazed at the amount of money that gets spent on advertising promotions. I’m not against it, I’m just kind of amazed by it. For example, Sony’s promotion of the new waterproof  Xperia acro S smartphone on the opening weekend of Skyfall in Stockholm Sweden. I can’t tell how many phones were given away in this video, but I bet everyone in the theater got one. Pretty, pricey but not  a bank breaker for Sony.

What I really like though, is the integration with the on screen component. Sony could have simply given the phones away to theater patrons, but instead they tied it into a James Bond themed event that required participation from the theater goers. Once again, not cheap, but still probably less expensive than a media buy of 30 second TV spots. What would be interesting to see is the results of how many people switched to the Sony phone over their current phone, and how much media coverage this received post event. In 2 weeks the YouTube video has had 175,000 views. Not bad advertising ROI overall.

Sony NEX Campaign Takes a Shot at DSLR Users.

To promote their new NEX line of mirrorless cameras Sony has launched a new Australian YouTube channel titled DSLRGEARNOIDEA (DSLR Gear No Idea) where the basic premise is you have your bad ass camera and all the accessories, but don’t have a clue about how to, or why to use it.

These are the DSLR clueless – all the gear and no idea. Remind you of someone? Share it with them. Find out more http://www.sony.com.au/productcategory/nex-camera

The campaign asks if you know anyone like the people portrayed in the videos and then encourages you to share it with them. The videos are really pretty funny, and they really are reflective of any number of individuals that bought into the whole idea that having a bigger, more expensive camera will make you a better photographer.

 

Sony’s New HomeShare System.

One of the things I really like about Sony products is they get industrial design. The stuff they make pretty much always looks great. One of the things that has annoyed me about them in the past, is they tend to be fairly closed about their technology, and arrogant about its superiority (think memory stick for their cameras, and Mini Disc Walkman). When they do wake up and realize they need to make products that work with other technologies (think iPod) the results are a solid compliment to any given product.

With CES in full swing, Sony unveiled a new iPod/iPhone stereo system that could rival the Sonos systems that have been around for a number of years. The new SA-NS300 and NS-400 systems are really nice looking units that use wireless network speakers designed to broadcast tunes from a variety of sources such as DLNA-enabled PCs or BRAVIA internet music services found on Sony’s latest Blu-ray players. And while Sony has put their product first, they have also embraced Apple’s new Air Sharing so that iPhones and iPods can join in when placed in HomeShare compatible NAS-SV20i and NAC-SV10i docks.

iPod/iPhone dock

Like any number of Sony products, these go far enough beyond the capabilities of a standard remote, so Sony is also introducing the HomeShare-friendly touch screen RMN-U1 Wi-Fi universal remote. The remote allows you to send music through out the networked HomeShare system, and serves up things like Album art, Lyrics, Liner notes etc. Unfortunately, the remote is bought separately and will set you back an additional 300 bucks.

HomeShare Remote.

From the sound of the press release, it looks as though Sony has set this up to zone your network so you can send media to every room or specific rooms, which is a definite plus. The system uses standard 802.11b/g WiFi so it should be compatible with any wireless network you have in your home.

The Subwoofer. Why is there a button called "Party" on this?

The best part of this is the price point. Sony says that this will be available in March for $200.00 to $300.00. Better than Sonos or many of the competing products on the market today. And since it is Sony, you can bet the build quality is going to be solid, and the software is going to be well thought out.

This March I am going to have to head to a Sony Style store and check these out in person.

Wireless Speakers

Sony’s Human Hair Thin Display.

Sony has released information on its latest bendable display technology. Based on an earlier prototype, this new version is quite impressive. Thinner than a human hair, and sporting higher color fidelity and detail, this new display can literally be wrapped around a pencil.

This new screen uses innovative organic thin-film transistors to create the driver circuitry which is need to run the OLED display. Sony has managed to develop a process that allows the circuits to produced directly on the flexible substrate, which eliminates the need for rigid driver chip sets. Because of this, the screen is thousands of times more flexible, and more cost-effective.

Watch thee video (click the image below) to see this panel streaming video while being rolled up around a 4mm tube. I see so many possibilities with this technology. I can’t wait until they can produce a screen larger than 4 inches square.