Over the weekend I came across a long format commercial for South African whiskey distiller “Bells”. The two videos below show the full length commercial and the behind the scenes documentary that was produced to show the strategic thinking behind the spot. The commercial itself, is a touching and heartwarming look at a man’s growth to literacy.
The product and the tag line don’t even make it into the spot until the last 5 seconds of the 2 minute commercial. It doesn’t matter, this is not a hard sell commercial. It is however extremely effective, having hooked the viewer, and pulled you all the way through the story.If you are a content producer, videographer, story teller, or anyone that works with dynamic media, the second video is well worth watching for the King James insight about the thinking that went into this piece.
“The Reader” was developed South African agency King James. The team consisted of;
Chief Creative Officer Alistair King,
Executive Creative Directors Devin Kennedy and Matt Ross,
South African filmmaker Stephen van Vuuren is working on an IMAX film titled In Saturn’s Rings. The film is being created by stitching, processing, and animating over one million images. The result is a spectacular immersive journey from the view point of Cassini-Huygens mission using Saturn and 25 additional sources.
Vuuren’s film has been in development for a few years now, and its slated for release in IMAX at 6K resolution early next year. The visual process, which compiles still photographs into a moving images, is a proprietary system by Van Vurren himself and if the trailer shows that this is going to be one beautiful film. The trailer is below, but if you click through to YouTube you can watch in 4K resolution which looks fantastic.
“The goal is to use large screen imagery, synchronized to powerful but moving music, to create an experience for those who see it, hear it and feel it.”
The first day of summer is tomorrow, so keeping up with this weeks build up to summer theme I have created a poster of 10 rosés that you can drink now. None of them will break the bank and all of them are good choices for a hot summer afternoon. The list of wines is from Guyot’s rosé picks for 2013.
Prices range from 10 bucks to around 28. The rating scale from Guyot is pretty simple. 13-14/20 is a Good wine, 15-16/20 is a very good wine, 17-18/20 is excellent, anything above is outstanding.
In years past rosés have gotten a bad wrap, especially in the United States. These 10 will change any perception you have about the quality of rosé wines, and hopefully get you drinking rosés if you haven’t started already.
The art of editing film takes time to learn and perfect. The subtleties and finesse required to help finish the story through editing is truly a craft that must be mastered through years of trial and error as you perfect your skills. Editing a 60 second short can be even more challenging because you have compress the entire story in such a short time frame.
South African film editor Johan Walters had the opportunity to Bauke Brouwer’s film “The Fallen” for International One Minute Film Festival in 2011. Below is the short that he edited, and an interview with him discussing his technique, the decisions he made, and the final result. The two YouTube videos are the interview first followed by the final film. Pretty Interesting stuff.