South Korea

Sofa + Dog House = Dog House Sofa from “m.pup”

As a dog owner, I have a dilemma. I can let the dogs on the sofa, or I can ban them to a dog bed on the floor. I like having my canine companions next to me on the couch. Their presence next to me is relaxing, and comforting. The dilemma is this, I like the dogs on the couch, but I don’t like the hair and dirt they leave behind. My solution so far has been to cover the couch with a sheet to protect it, and take the sheet off when guests come over.

So, what happens when you combine a sofa and a dog house? You get the Dog House Sofa by Korean designer Seungji Mun. This wooden and upholstered sofa features a small cubby to the side with a padded dog bed under the arm. The cubby is large enough for two small dogs or maybe one medium sized dog. Simple modern design with natural materials combine with a modern aesthetic to create something new and fun. OK, I’d still have to cover this with a sheet for obvious reasons, but I love the idea, and I’d love to replace the sofa in the TV room with one.

The Dog House Sofa is a brand-new product in the 1st collection of the emotional pet furniture brand ”m.pup.”

“As numbers of nuclear families are increasing, pets coexisting with people are establishing themselves as companions of people. Currently in South Korea, people are raising over ten million pets. Now, the residential space is not only for humans, but also for pets. Between humans’ and pets’ residential space, “furniture” took the largest and the most important position. This “Dog House Sofa” is a tool to communicate and share feeling between human and pet. As a pet’s sight, this furniture is good enough for whetting the curiosity of pets. This sofa is composed of the solid wood(ash wood) and a fabric. And combining the sofa and dog house deliver the new space of communication between human and pet.”

This slideshow requires JavaScript.

Shop Virtual Super Markets with QR Codes.

I came across this video on YouTube today and was blown away by the figures at the end of it. This is a great example of integrating an online shopping experience with a traditional bricks and mortar brand.

Tesco, the second largest supermarket chain in South Korea wanted to move to the number one slot without adding any additional stores. Knowing that the Koreans are the 2nd most hard-working country in the world and where grocery shopping once a week is a dreaded task.

Cheil in Seoul, Korea. Tesco did two things, they changed their name to the much more inviting “Homeplus”, and developed a life like shopping experience for busy commuters with virtual stores located in areas like subway terminals. The result was a much more convenient way to shop for busy people, always on the go. The virtual stores blend a mobile based shopping experience into people’s everyday lives at common locations.

The virtual store displays are exactly the same as actual stores using life sized images designed to mirror the familiar setting of the Homeplus store itself.The one thing that was added to the images, were QR codes for each product on the shelf. Users simply scanned a QR code with their phone, and the product automatically loads to their online shopping cart. When the online purchase is complete the products are then boxed and delivered to the customer’s door the same day.

In the four months that followed after this campaign launched in November of 2010, online sales increased dramatically with 10,287 consumers visited the online Homeplus mall using smartphones. The number of new registered members rose by 76%, and on-line sales increased 130%. Currently, Homeplus has become No.1 in online market and is a very close 2nd offline.