Art collector and businessman Jaime Colsa has come up with a way to bring art to the people every day. He is using trucks, as in semi’s as canvasses to showcase the latest trends in painting, drawing and urban art in Spain. For Colsa the trucks challenge each artist to deal with scale, budgets and other obstacles that they had probably not dealt with before. They are also challenged with the fact the canvas is moving, rendering each work a fleeting moment for it’s audience. It’s a great idea. Get the art out of the gallery space, expose thousands of people to it, and challenge artists to work in a new way. I wish someone would bring this same kind of program over from Europe to the USA.
Fullsix has developed a new QR code mobile application for Diesel jeans. The application lets you “Like” a product on Facebook directly at the point of sale in the store. This shows huge potential beyond simply liking an item which is really just a form of advertising for the brand.
Where Diesel could really extend the reach of this app, would be if it were tied directly to an incentive to purchase the product. What if when you like the item in the store, you get an instant discount on that item. Think instant Groupon but via Facebook instead. An even bigger potential for this kind of campaign, would be the elimination of the QR code, and replacing it with an NFC chip (Near Field Communication). With NFC, there is no need to download and install an app, just touch your phone and proceed. It’s a much cleaner customer experience that is gaining ground on QR code readers.
Right now the application is being tested in Diesel stores in Spain, but Diesel is planning on rolling it out across Europe depending on test results.
Today I was supposed to be working on a video shoot that involves a guy on a Ducati doing some high speed sweeps over a hill and down a curved road. Unfortunately the 45 mile per hour wind gusts, and on again off again overcast have put the shoot on hold until next week. So instead of shooting video of high speed sport bikes burning up the back roads of Northwest Missouri, I am posting a video of a group of young women carving up a mountain outside of Madrid Spain on their long boards.
Carving The Mountains is a short film by Juan Rayos featuring the Longboard Girls Crew. The film features music by the Decemberist, and Pascal Comelade.
The film was shot with a Canon 5D Mk II DSLR. There was no additional info about any other gear on Rayos Vimeo page. The shots are all so fluid and smooth it makes me think he used some form of Steadicam rig.