Just in time for the 2013 Academy Awards, Nelson Carvajal has editied together every winner since the First Star Wars film in 1977. The montage is a great tribute to the teams that made these movies the successes they were. See how many you can name, and if you can’t name them all don’t worry. He lists all the titles at the end of the sequence.
Want a video to go viral? Well there is no magic formula. It helps though if you have very compelling content that is executed with extremely high production values. It also helps if you are using a similar formula to an online video that was off the charts about 10 years ago. One of the first viral video darlings. This is the case for Honda’s new spot titled “Hands”. Since it was published on July 3rd, it has grabbed 2,715,000+ views on YouTube alone. Not bad at all. Like I said it helps when your spot is well produced, and well thought out. This spot is. Along with the new “Hands” spot I have added the original “The Cog” below it incase you need a visual refresher.
Playing off vintage car culture, Saturday morning cartoons, and movies like “The Great Race” Y&R São Paulo has created a nice little 30 second spot for the Peugeot 208. The spot is filled with really nice CGI blended with live action footage and completely goof ball story line. The spot was directed by Antoine Bardou-Jacquet, with post production work being handled by ETC London who did a stellar job of compositing and color grading on the final spot. How many cartoon character references can you make out?
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Director: Victor Sant’Anna, Rui Branquinho
Creative Team: Fabio Tedeschi, Leandro Camara, Felipe Pavani, Victor Sant’Anna, Rui Branquinho
Film Production Company: Partizan, Movie & Art
Director: Antoine Bardou-Jacquet
Director of photography: Damien Morisot
Executive producer: Madeleine Sanderson, Georges Bermann, Douglas Costa, David Stewart, Paulo Dantas
Account Manager Film Production Company: Regiani Pettinelli, Douglas Costa
Editing: Bill Smedley
Post Production: ETC London
Sound Production Company: A9 audio
Sound Producer: Apollo 9, Henrique Racz
Account Manager Sound Production Company: Roberto Faria
Audio Finalization: Factory UK
I’ve been using After Effects for 20 years, and during that time I have watched the masking tools in the software go from primitive and painful, to robust and very useable. The video below shows the history of After Effects rotoscoping tools from the humble pen tool though the Roto Brush. The thing that has me excited in this video is the sneak peek at the end of this clip. The one that shows what Adobe will be introducing at NAB this year. I like this a lot. If you are an After Effects user, I think you’ll like it too.