Stop Motion

Who Says Weight Loss Ads All Have To Feel The Same.

These two spots or Jenny Craig were produced by Buck and feature a really nice blend of stop motion, 3D animation, and flat design work. The spots are fun, light and informative with an eye catching pop that really works for the weight loss giant. The two 30 second spots explore the ideology and meal options that are the center of the Jenny Craig experience. This is such a fresh approach to the advertising that is typically associated with weight loss companies. Gone are the celebrity endorsements, and heavy handed price positioning. Here the pricing and hard sell have been softened to create a more inviting approach to the product being offered. It’s got a great look and feel to it, I hope it’s something Jenny Craig sticks with for a while.

Directed by: BUCK
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Associate Creative Director: Jon Gorman
Producer: Kevin Hall
Design: Nicolo Bianchino, Jon Gorman, Freddy Arenas
CG Supervisor: Ryan O’Phelan
3D Lead: Brice Linane
Previs: Brice Linane, Ryan O’Phelan
Modeling: Arvid Volz, Brice Linane, Danish Jamil, Martina Stiftinger, Alvaro Ferrer
3D Animation: Pete Hamilton, John Karian, Anton Tokar, Kyle Anderson
2D Animation: Jon Gorman, Nicolo Bianchino, Eric Ko
Lighting/Shading: Michael Lampe, Brice Linane
Composite: Herculano Fernandes, Fred Kim, Jon Gorman
Software: Maya, Nuke, After Effects
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LIVE ACTION
Director of Photography: Davon Slininger, Seth Ricart
Line Producer: Chris Costello
Key Grip: Adam MacBeth
Gaffer: Kiva Knight
Best Boy Grip: Matt Schuman, Brian MacLean
Wardrobe: Paloma Perez
Makeup: William Murphy
Hair: Gregory Alan Leinberger
Food Stylist: Janine Kalesis

It’s All In The Details. LAIKA/house for Jose Cuervo Tradicional.

LAIKA/house and a crew of more than 60 created “History in a Bottle”, the sixty second spot below for  Jose Cuervo Tradicional. Working with McCann New York they have created a bit of magic here. I say magic, because when you watch the spot you have no idea just how much work went into the final production. That is why I included all the behind the scenes footage as well as the making of video below it.The production on this spot is truly epic, and it is the definition of “you get what you pay for”. More often than not, when working on any kind of video you are asked to create something spectacular with a less than spectacular budget. LAIKA/house pulled out all the stops on this and it shows. Hat tip to Jose Cuervo for going big budget and hat tip to LAIKA/house for such amazing production value in the finished spot.

Credits:
CD.Director: Kirk Kelley
Executive Producer: Lourri Hammack
Executive Producer: Jan Johnson
Producer: Julie Ragland

Production Coordinator: Jenn Catalino
Production Assistant: Megan Sweigert
Creative Director: Kirk Kelley
Art Director: Alan Cook
Character Designer: Michelle Lin

Production Designer: Christopher Appelhans
Concept Artists: Huy Dang, Kristy Kay-Jones, Joyce Lee, Michelle Lin, Manddy Wyckens
Matte Painters: Jenny Kincade, Manddy Wyckens, Stephen Bodin
Storyboard Artist: Fred Fassberger
Character Fabrication Lead : Katie Mello
Set/Prop Fabrication Lead: Rob Mechior
Sculptors: Christy Becker, Julianna Cox, Kameron Gates, Tony Merrithew
Moldmaking: Matt McKenna, Mattzilla Duron
Character Painter: Sara Neiman, Jessica Bronk
Costumer: Margaret Meyer, Elodie Massa, Jessica Rogers

Set/Prop Fabrication: Greg Boettcher, Mattie Bowden,Brian Capati, Lisa Chung, Ans Ellis, Gary Logue, Paul Mack, Katie Mello, Chris Ohlgren, Matt Perna, Alison Potvin, Daniel Strong, Emma Van Halsema, Andres Piedrahita

Set Painter: Richard Brian Capati, Leigh Jacobs
Scenic Painter: Loren Hillman
Wrangler: Elecia Beebe, Morgan Muta, Sarah Frechette
Production Assistant: Jaime Ginesky, Annarose Williams, Alex Webster
Art Department Manager: Erica Johnson

CG Lead TD: Terence Jacobson
Previs: Kameron Gates
Modeling: Allan Steele, Josh Tonnesen
Texture Artist: Josh Tonnesen
Lighting Artist: Frank Ritlop

VFX: Karl Richter

Director of Photography: John Nolan
Animator: Chris Ohlgren
Motion Control: Josh Livingston
Gaffer: Jake Hauswirth
Rigging: Rob Melchior
Grip: Brandon Lake
Stage Manager: Erica Johnson

Production Assistant: Annarose Williams
Editor: Michael Corrigan
Flame Artist: Rex Carter
Smoke Artist: Leif Peterson
Tape Op: Dino Coons
Post Production Manager: Cam Williams

Live Action Production Company: LAIKA/house
Director: Kirk Kelley
Executive Producer: Lourri Hammack
Producer: Elliot Freeman
Director of Photography: Eric Edwards
Production Designer: David Sicotte
Live Action Set Construction: Department of Art

Company: McCANN NY- Erickson
City, State: New York, NY
Global Creative Chairman: Rob Reilly
EVP, Chief Creative Officer: Thomas Murphy, Sean Brown
SVP, Group Creative Director: Mat Bisher
ACD/Art Director: Vi Loung, Nic Howell
ACD/Copywriter: Colin Iisley
Copywriter: Sarah Lloyd, Mike Howard
Director of Integrated Productions: Nathy Aviram
Sr. Producer: Jessica Coccaro
Executive Music Producer: Peter Gannon
Music Producer: Mike Ladman
Client Lead: Elwyn Gladstone
SVP, Gr. Account Director: Lauren LaValle, Matthew Rakow, Rachel Heiss

The Addictive Plasticine Rhythm.

Here is two plus minutes of infectious stop motion animation and 8 bit audio overload for a Monday morning. Along with “Plasticine Rhythm” there is a making of video where  the brains and creative magic behind this walks you through how to make your own stop motion animated short. Both are pretty fun to watch and neither is long enough to suck away your entire day. If you are at work tell your boss the second video is training, and you need to watch it to improve your skills, and develop your career.

New Gear from Edelkrone. I Want, I Want, I Want.

I have been a fan of Edelkrone gear for some time now. They are producing innovative, well made camera gear at an affordable price, that meets a variety of my shooting needs. This morning I received an email from the Edelkrone team introducing a new module for their SliderPlus video sliders, and I have to admit this is a piece of gear I really want.

The new Craft Module for the SliderPlus is designed to help you figure out the math for time-lapse, stop-motion, and macro-motion videography, all of which require lengthy and often complex calculations to get right. The module simply asks the shooter a few simple questions and then calculates the complex math needed to execute the camera move smoothly over time.

The videographer chooses between photo or video time-lapse modes, then inputs the start-point, end-point, duration, frame and the final movie duration.  The Craft Module will calculate and program the movement and let you know the maximum allowed shutter speed needed to get your shot. If you choose to you can also set up without setting the end- or start-points, to calculate automated static time-lapses in seconds. The device also features a timer function to schedule a time-lapse for later.

The real sweet spot for the Craft Module, is the way it can be combined with the Edelkrone Target Module to create responsive object tracking so that the camera stays focused on a single point as the unit moves. This allows you to create a smooth pivot around an object as the camera tracks over time. Something that is extremely difficult to do by hand and achieve smooth fluid results.

I said before that the Edelkrone gear is high quality at an affordable price, and it is. That doesn’t mean it’s cheap though. Good gear will set you back and this is no different. The slider, and both control modules will run you a little over $2000.00 when it is all said and done. Frankly I think that is a bargain  when you consider what you are getting for your money, and what you will be able to achieve with this kit once you start shooting with it.