Taylor Hawkins with co-director Nick Bolton have put together a nice documentary short on photographer Joseph Allen Freeman , who works almost exclusively on large format cameras. This type of photography is one that truly tests your skills as a photographer. You have to know how your equipment works inside and out. There is no Program or Auto mode. No auto focus, or bracketing. As you watch the film, Freeman talks about the process, and why it is so appealing to him. One of the things that really stands out for me is the slowness of the process. With digital photography you can work so fast, that you sometimes fail to remember the basics, what drew you to making images in the first place. As Freeman points out, with large format, you are focused on the line and texture, and composition, and the process of making the image. With this type of photography, there is no “Spray and pray”. It’s more of “I’m a confident photographer. I know I got the shot.”
The New York Times has issued another installment of their “Modern Love” column which focuses on narrated stories about the urban relationship. This installment was produced by Minneapolis based Scott Wenner. The three-minute piece piece below was produced in just 4 weeks with a small crew of just three people including Wenner who did all of the illustration and animation for it. The look and feel truly compliments the narrative component and the audio interview that was supplied to Wenner by the New York Times. Great story telling, and really outstanding visuals. I can’t imagine pulling this off in that short a period of time.
In 2013 a group of artists, animators, scientists, writers, designers, producers, and marketers formed Brazen Animation with one purpose. “In a world saturated with “Throw Away Entertainment” we have only one goal: to tell inspirational stories with meaning and purpose.” To achieve that goal, they work on commercials while they develop their own feature projects. The video below is a fabulous example of the quality of the animated work they produce. It features “Iggy” who represents the Brazen spirit within each of us that is passionate, bold, unique, accountable, autonomous, collaborative, and classy.
I love this. Not because it is a great video / commercial, which it most certainly is, but because it was done by Ever Dream Pictures not as a commissioned piece but as a self promotion piece that has gone viral. Tesla tweeted about the 60 second spot, and it has been picked up a slew of automotive blogs world wide. This isn’t the first fan made spot for Tesla, but it certainly raises the bar.
The spot features high production value with a really nice story line, and it shows off the quality work that Ever Dream does. If you want to promote the quality work that you and your crew does, there is no better way than to choose a product like Tesla. The hot Tesla brand and loyal following alone is guaranteed to get your spot viewed, and hopefully that will convert into more commissioned work. I hope Tesla sees the value in this and gives every member of the crew a new Tesla of their own.