It’s generally been a crappy week for a lot of people in the world. hurricane’s, monsoon’s, wild fires, nut job dictators launching missiles, political crap, economic collapse, and so much more. Unfortunately, that’s life, and while we can’t change it, we can at least accept the fact that things get better. It’s Wednesday afternoon and I just watched a really wonderful animation that was written by Hannah Maschoff, directed and animated by Eli Guillou, about loss, and moving forward. Shine a little light into your afternoon and enjoy the story and visuals.
After a hate filled week of neo nazi protests in Virginia, and terrorism in Spain, I decided to post something that everyone in the world can agree on. The Solar Eclipse on Monday is going to be pretty damn amazing. It’s pretty hard to hate the forces of nature as the shadow of the moon turns day into night in the Path of Totality. The video below features the voices of eclipse chasers as they talk about why they are so fascinated by and drawn to solar eclipse events. The animation was done by Sophie Koko Gate for Vox. Great stuff. Watch and enjoy a hate free 5 minute animated short film.
It’s Friday, time to learn something while enjoying this nice little animation from the Royal Institute. Produced by Ed Prosser, directed and animated byRosanna Wan, with sound design by Marian Mentrup this 4 minute short teaches about the laws of symmetry in nature and physics. You’ll learn about Emmy Noether’s theory that proves the need for symmetry and much more. Narrated by Tara Shears, this is an easy to follow piece with a great look and a nice rhythm to it. The weekend is here, get lost in a little bit of physics.
For the last month and a half, along with my daily workload, I had been producing a bunch of stuff for last week’s InfoComm 17 which all but consumed my waking hours. Now that the show has past, and looks like it will be a huge success for my company, I decided to take some time this Monday morning and do some research and get some inspiration. The video below from BRIKK is a three and a half minute animation that is beautifully executed and provides you with some food for thought on this Monday morning. Follow along as BRIKK explores the major milestones that have shaped the world as Earth moves farther into the Anthropocene – the latest geologic epoch named for humanity’s influence on the globe. Get lost in the lush textures, rich color pallet, and illustrative storytelling. Then ask yourself, “Is there intelligent life on planet earth?”
I don’t care who you voted for in the presidential election, or who you support now. I don’t want this post to turn into a political flame fest. The video below from Cyprien Clément-Delmas while political in nature is also a reflection of really solid editing, cinematography, and pacing. Shot in black and white on 16mm film, Day One is a reflection of the scene in Washington DC on January 20th, 2017. One of the things I really love about this is how the short film descends from calm to anarchy over the course of four and half minutes. It doesn’t choose sides or make a statement about who’s right and who’s wrong, it simply documents what is happening and edits it together in a way that builds tension and discord. This is a great visual lesson in how to edit and pace a film in order to create atmosphere, mood, and tension.
Google introduced their 360 Spotlight Stories a little over a year ago and they have been gaining steady traction since. If you haven’t checked out the VR tech you can see all of the videos on YouTube here, and if you have a VR headset that is connected to the internet I suggest giving it a view that way as well. The films themselves are really well done with compelling stories and solid animation to match, and while this has the opportunity to be a huge marketing tool for any number of industries it really shines as an entertainment vehicle. Case in point the video below that has been nominated for an Oscar at this year’s Acadamy Awards. Yes, Google is in the running for an Oscar for the animated short “Pearl”. The five and a half minute animated short tells the story of a girl and her father as they travel the country in their car chasing dreams and bonding over
The five and a half minute animated short tells the story of a girl and her father as they travel the country in their car chasing dreams and bonding over song, life, and the open road. To get the full experience of the short film you need to actually pan around the environment. You can get the full impact of the story by simply watching, but the experience is far greater when you actually dive into what Google offers here, which is an immersive experience that extends the story.
Google has only released a handful of these short films, all of which are available on their YouTube channel. I think that is a testament to a couple of things. How long it takes to produce quality content, and how complex crafting this kind of immersive environment can be. I’m pretty excited to see how far this can be pushed, and I’m really looking forward to Google releasing a full development kit for this. The potential is huge on so many levels.
I really like this video telling the story of how Deep Purple came to write their epic hit “Smoke on the Water”. Maybe it’s because it is one of the first songs I learned to play on the guitar. The video has a great look to it and the story is compelling enough to draw you in and keep you engaged until the end. What I don’t get is why the marketing team for Genesis cars thought this would be solid advertising for them. There is no connection between the band, the song, the story or the car. There isn’t even a car in the story, so who thought this was a good way to sell cars? At the end of the video there is the tag line “Inspired by Genesis”. Are they trying to say our cars are so great they are like a casino burning to the ground at the end of a Frank Zappa concert? It just seems like it is the wrong message. This kind of reminds me of Disney using Iggy Pop’s “Lust For Life” to advertise family cruises, or Lee Jeans using Creedence Clearwater Revival’s “Senator’s Son” to sell jeans without actually listening to the lyrics in the songs.
Perhaps the marketing department was looking for a long shot and thought if enough people talk about the fact that this makes no sense we will actually move some automobiles. Maybe someone at Genesis is a huge Deep Purple fan. Great video though. Solid story, great animation, nice look from rom Great Big Story.