Storytelling

The Time Shop for Chick-Fil-A

I’m probably going to be the odd man out here, but I’m not a fan of Chick-Fil-A. Not for politically correct reasons. I simply don’t like their fast food. Now, with that said it doesn’t mean the don’t have some great advertising. Marie Hyon, of Psyop has pulled out all the stops in her latest work for the chicken chain crafting “The Time Shop” which extends the message of “Together Time” that McCann put together for Chick-Fil-A this holiday season.

This is such a great example of excellent copy/script writing, high production value animation, and a well thought out concept being brought to fruition for the holiday season. The video below is the full two minute online version of the piece. I haven’t seen the 60, 30, and 15 edits. It’ll be interesting to see how they maintain the storyline through the broadcast versions, especially the 15 second cut.

Director: Marie Hyon
Executive Producer: Justin Booth-Clibborn
Senior Producer: Suzie Cimato
Assistant Producer: Simone Miller
Designer: Victorior Wanchana Intrasombat, Pedro Lavin, Samantha Ballardini, Felipe Hansen, Robin Joseph, Andrew Serkin, Dionisius Bangun, Marie Hyon
Storyboard Artist: Ben Chan
Lead Technical Director: Briana Franceschini
Previz Artist: Pat Porter, Nick Dubois, Doug Litos,
Modeler: Eric Cunha, David Soto,Anne Yang, Ieva Callender, Briana Franceschini, Brian Kim, Chris Santoianni, Pedro Conti, Kevin Ferrara, Ryan Kirkwood, Casey Reuter, Krista Albert
Additional Modeling: Aldrich Torres, Nitesh Nagda, Leonstudio, Basilic Fly
Look Dev/Lighter: Ieva Callender, Briana Franceschini, Matthias Bauerle, Eric Cunha, Brian Kim, Thao Dan Nguyen Phan, Anne Yang, Kwan Au, Susie Hong
Lead Animator: Pat Porter
3D Animator: Nick Dubois, Doug Litos
Lead Rigger: Zed Bennett
Rigger: Ohad Bracha, Daishi Takishima
Groom FX: Eric Cunha, Ieva Callender, Briana Franceschini, Chris Santoianni
VFX: Eban Byrne
Cloth/Hair Sim: Jordan Harvey, Scott Hubbard, Daishi Takishima
2D Lead: Matthias Bauerle
Compositor: Aaron Baker, Matthias Bauerle, Herculano Fernandes, Manu Gaulot, Lane Jolly, Tingting Li, Carl Mok
Compositor Assistant: Keigo Tanaka
Matte Painter: Felipe Hansen, Pedro Lavin, Marie Hyon
Editor: Loren Christiansen

Giant Ant for the “On Being” Podcast

One of my regular podcast listens is On Being and I have been listening quite a bit more in the last 6 months for a number of reasons I’m not going to go into here. If you have some free time give it a listen, I guarantee it’ll be worth your time.

Recently Giant Ant, one of my favorite motion graphics/video/design firms was given the opportunity to put together a short animated piece for On Being and results are wonderful.

Giant Ant was given a wide open brief to work with so they had plenty of room to explore and take some risks. What they produced is a 44 second animated short that moves from illustrative to abstract and back again balanced against O’Donohue’s narration. It’s really quite lovely and frankly, I’d love to see something like this done for the entire length of the podcast. (I know time and money…)

The Light in the Dark

It’s generally been a crappy week for a lot of people in the world. hurricane’s, monsoon’s, wild fires, nut job dictators launching missiles, political crap, economic collapse, and so much more. Unfortunately, that’s life, and while we can’t change it, we can at least accept the fact that things get better. It’s Wednesday afternoon and I just watched a really wonderful animation that was written by Hannah Maschoff, directed and animated by Eli Guillou, about loss, and moving forward. Shine a little light into your afternoon and enjoy the story and visuals.

It’s Hard To Hate The Solar Eclipse.

After a hate filled week of neo nazi protests in Virginia, and terrorism in Spain, I decided to post something that everyone in the world can agree on. The Solar Eclipse on Monday is going to be pretty damn amazing. It’s pretty hard to hate the forces of nature as the shadow of the moon turns day into night in the Path of Totality. The video below features the voices of eclipse chasers as they talk about why they are so fascinated by and drawn to solar eclipse events. The animation was done by Sophie Koko Gate for Vox. Great stuff. Watch and enjoy a hate free 5 minute animated short film.

Friday Fun. Symmetry Behind The Laws of Nature.

It’s Friday, time to learn something while enjoying this nice little animation from the Royal Institute. Produced by Ed Prosser, directed and animated byRosanna Wan, with sound design by Marian Mentrup this 4 minute short teaches about the laws of symmetry in nature and physics. You’ll learn about Emmy Noether’s theory that proves the need for symmetry and much more. Narrated by Tara Shears, this is an easy to follow piece with a great look and a nice rhythm to it. The weekend is here, get lost in a little bit of physics.

BRIKK Animates the State of the Planet

For the last month and a half, along with my daily workload, I had been producing a bunch of stuff for last week’s InfoComm 17 which all but consumed my waking hours. Now that the show has past, and looks like it will be a huge success for my company, I decided to take some time this Monday morning and do some research and get some inspiration. The video below from BRIKK is a three and a half minute animation that is beautifully executed and provides you with some food for thought on this Monday morning. Follow along as BRIKK explores the major milestones that have shaped the world as Earth moves farther into the Anthropocene – the latest geologic epoch named for humanity’s influence on the globe. Get lost in the lush textures, rich color pallet, and illustrative storytelling. Then ask yourself, “Is there intelligent life on planet earth?”

Day One

I don’t care who you voted for in the presidential election, or who you support now. I don’t want this post to turn into a political flame fest. The video below from Cyprien Clément-Delmas while political in nature is also a reflection of really solid editing, cinematography, and pacing. Shot in black and white on 16mm film, Day One is a reflection of the scene in Washington DC on January 20th, 2017. One of the things I really love about this is how the short film descends from calm to anarchy over the course of four and half minutes. It doesn’t choose sides or make a statement about who’s right and who’s wrong, it simply documents what is happening and edits it together in a way that builds tension and discord. This is a great visual lesson in how to edit and pace a film in order to create atmosphere, mood, and tension.