To improve awareness of Hyundai’s 5 Year Unlimited Mileage Warranty, Innocean Worldwide commissioned Studio AKA to develop an online animated campaign where the core of the theme was the simplicity of Hyundai’s offer. The series of animated shorts was developed by director Steve Small who chose to create a world of clean simple graphical animations with a deadpan craziness that Studio AKA could run with. Each scenario shows both limited and unlimited situations that focus at the end on the Hyundai advantage. Short performances in each vignette on simple colorful backgrounds with an engaging sense of humor help to sell each short. The video below is a compilation of the 13 spots, all of which can be seen here.
One of the things that is great about advertisers taking to venues like YouTube is the long format commercial. The video below is a fantastic blend of 2D hand drawn animation, and 3D CGI, but more importantly it is a solid piece of storytelling. This is the kind of ad that simply won’t transfer well to television. You can’t compress it to a 15 or 30 second spot, and your TV audience isn’t going sit and watch a 2 minute 30 second commercial. Produced by studio AKA and directed by Marc Craste, this short spot is single-shot retelling of the origins of the UK’s TSB Bank. Yes a single animated shot that flows seamlessly, and enhances the message dissolving the advertising away into a feel good message.