Sweden

Friday Inspiration. “Tussilago”.

Talk about a great look. This 13 minute film from  has it. There is really solid blend of 2D, and 3D animation with live action footage, animated stills, and graphics. The film is in Swedish, but it is subtitled so you can follow along with the story. I have to say I ended up watching it a couple of times, and I found myself pausing the second time around to actually read the subtitles. On the first pass it was just to easy to get lost in the look of “Tussilago”. In the post before this I talked about the kind of crew you sometimes need to get a short film produced. The credit list to this is below the film, and it is a perfect example of how complex making even a short film can be.

Directed by Jonas Odell
Produced by Linda Hambäck & Niklas Adolfsson
Interviews by Richard Dinter
Director of Photography Per Helin
Music Martin Landquist
Sound design Fredrik Jonsäter
Production manager Malin Marmgren
Hair and make up Rebecka Rissanen
Animation Per Helin
Marcus Krupa
Johan Sonestedt
Martin Nyberg
Susanne Sturesson
Mikael Lindbom
Jakob Bastviken
Lindor Tidäng
Kaspar Christophersen
Produced by Filmtecknarna F. Animation AB in coproduction with Film i Väst and Sveriges Television AB, with support from the Swedish Film Institute, Andra Lasmanis and Nordic Film and TV fund.

Cut It Out. Paper Illustration by Fideli Sundqvist.

Recent graduate of Konstfack in Stockholm, artist, illustartor, and designer Fideli Sundqvist creates some beautiful sculptural paper illustrations. While these could be easily modeled on a computer and rendered out, there is something quite refreshing about the tactile objects she creates.

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Sundqvist grew up in a creative environment in Uppsala. Her mother is a ceramicist and her father a historian. In the family home there was a small area in the kitchen that had been set up as a printing space where Sundqvist could be creative, and let her imagination grow.

“During one period in my life, I was completely engrossed by album-cover art,” she says. “I particularly remember one cover that was made from a linoleum cut, it was a real eye-opener to discover that art form.”

After high school Fideli moved to Stockholm to study at Nyckelviksskolan, and then at Konstfack graduating in the spring of 2011.

By her second year at Nyckelviksskolan she had already started cutting paper silhouettes using a scalpel, fascinated by all the possibilities paper art gave her. At first she worked mostly two-dimensionally but has increasingly switched to constructing and building three-dimensional paper objects that are then photographed. In 2011 Sundqvist published her first book “Birre, where are you?” which won first prize in publishing house Opal’s contest for picturebooks.

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Simplify to Clarify. BVD Redesigns/Repackages Food for 7 Eleven.

Earlier this year BVD did a rebrand for 7 Eleven that introduced a fresh updated look tot he convenience store chain in Sweden. BVD is back again, extending the look of the new branding to packaging designs for 7 Eleven’s food line.

The packaging is built around a simple clean look featuring easy to read editorial that lists the ingredients. More importantly, in many cases the packaging allows the food to be seen so the consumer can tell if it healthy, fresh, and appealing.

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The packaging reflects the re-brand from the store, but varies slightly going with a more muted color pallet that won’t detract from the food itself. A sans-serif font that is very much from the “International Style” of design. And a simple grid layout that structures all of the packaging with the same visual voice. I think it is a winner, and something 7 Eleven should consider bringing to the rest of their store world wide.

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Superfront Dressing up Ikea Cabinets.

I am actually surprised that no one else has done this yet. Swedish firm, Superfront  has hitched their wagon to a solid, simple idea – Lets enhance Ikea storage modules. Superfront designs and manufactures new faces, tops, legs and handles for Ikea Kitchen, bath and bedroom storage modules. They offer you an opportunity to enhance, improve and dress up your current Ikea stuff. This is a great idea, and something that can extend the life of, or breath new life into your investment extending its life.

Everything is made to order by Superfront in Sweden. Then items are shipped directly to the customer. They currently have a showroom for design inspiration in Stockholm, but all sales take place through Superfront’s online store. In addition to the physical showroom, there is additional inspiration via Facebook and Instagram where Superfront has uploaded  beautiful lifestyle images and visual feedback from the customers.

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