swiss design

Friday Inspiration. The Carnegie Mellon Swiss Poster Collection.

I’m always on the look out for good sources of inspiration, and this morning I found a great one. The Carnegie Mellon Swiss Poster Collection with over 300 images from 1970 through 2009. The extensive collection was established by Swiss graphic designer Ruedi Ruegg and Professor Daniel Boyarski, and contains works from designers Max Bill, Paul Bruhwiler, Ruedi Kulling, Herbert Leupin, Josef Muller-Brockmann, Roger Pfund, Ruedi Ruegg, Niklaus Troxler, Wolfgang Weingart, Kurt Wirth, R. Schraivogel, Cornel Windlin, and many more.





Friday Font Find. Directors Gothic, and Programme.

Over the last few years there has been a trend toward hand lettering styles with the chalkboard look reach a white hot furry in the last year or so. That look dovetails onto the sketchbook look that was so  in design fashion a few years back, and in my opinion has jumped the shark. Maybe that is why I am drawn to a couple of new typefaces, one that is a redone classic from the 1930’s and another that is based on the Swiss International style.

Directors Gothic which is being offered by MyFonts was painstakingly developed from the original 1930s glass masters. The new digital set includes a full international character compliment, automatic fractionals, ordinals, and an impressively large assortment of alternate characters.

The original font was inspired by the Art Deco movement popular that had gained popularity toward the end of the 1920’s and early 1930’s.  Directors Gothic was designed with an eye toward expanded utility for use in advertising headline and smart corporate materials.  The redesigned font was created by Neil Summerour for Lettering Inc.

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Over the last 4 years Swiss design firm Maximage has developed Programme which is based on the geometry produced by computer programming, and calligraphy. Programme is an innovative typeface  that originated s two different versions, a more sophisticated softer form, and a more angular rougher version. Because the font is OpenType you are able to switch between versions and combine them into specific sets. Because Maximage designed the font with the computer in mind, the font is optimized for both display and text needs. I love the geometry of the letter forms here, and the combination of both styles adds just a bit of that retro 1980’s vibe that is starting to make some headway into design circles these days.

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Sumhold, a Better Way To Add.

SumholdIcon-1024-400x400As an artist and designer I’m not supposed to be good at, or like Math. While I’m no mathematician I can hold my own and try not to use a calculator for basic math like addition, subtraction, multiplication  and division. I actually don’t mind doing math, it keeps your brain sharp, and as I get older I need a sharp brain.

Designer Chad Voss has created a new iPhone calculator app that I really like, and if I have to use a calculator, I think I’ll be choosing this. “Sumhold” not only looks great, it does something that other calculators don’t. It shows you the equation, and visually holds it so you can see what your last function was.

Math done simply. Designed in the Swiss style, Sumhold is a calculator that instantly calculates and stores numbers with a fiercely reductive interface and simple swipe gesture.

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Unlike most basic calculators, Sumhold keeps a running tally of your current calculation at the top and, when calculations become complex, automatically inserts parentheses to keep everything clearly readable. There is no need for an “=” button because it calculates as you type.

I Wish My Passport Looked This Good.

Later this spring I am traveling to Europe, and over the weekend I dug out my passport to make sure it was still valid. Something I should have done 3 months ago but some how forgot to do. While looking for my own passport I started thinking about the Swiss passports I saw at the hotel when I was in Vienna, Austria a couple of years ago. Everything about them said, “Someone actually thought about how I look. I was designed by a non-government agency.”

The Swiss passport before January 2003.

One of the most obvious visual icons for any country is its flag, and yet Switzerland is one of the only countries I know of that leverages this visual asset in the design of its passport.

The Swiss passport (introduced in 2003) takes full advantage of the bold design of its flag, a bright red leather cover with the equilateral cross strategically positioned below five lines of copy that simply declare “Swiss Passport” in white Helvetica type. The cross is quietly mirrored in a debossed pattern that radiates out and across the cover of the document. Everything about this tells any viewer at a glance what the country of origin is of the holder.

Like the cover, the interior is treated with the same level of respect. Every page is well designed, and includes the iconic white cross on each spread. The anti-counterfitting mechanisms that cover the backgrounds are well thought out colorful geometric patterns that visually highlight the cross. Each page contains a bold outlined page number centered at the top next to an image that marks a point of historical significance to the country.

Switzerland as whole is extremely savvy about displaying their country as an integrated brand. This is shown in everything from banknotes, to public signage, so it is no surprise to see that they have treated the simple passport as a vehicle to showcase their design known how and brand savvy to the world.

Design Friday, Jost Holuchi

This Friday I wanted to focus on the work of brilliant Swiss Typographer Jost Holuchi. Well known, both as a typographer and as a writer. Holuchi has come to represent what is called the “Third Way” in Swiss typography: neither purely “Constructive” – in the grid structural manner popularised by designers like Joseph Müller-Brockmann – nor symmetric and traditional, like the late work of Jan Tschichold, his work engaged both and added an organic quality that tended to soften what is sometimes considered harsh and sterile with Swiss typographic design.

Hochuli’s training was eccentric. Many of Switzerland’s most brilliant designers began their working life in the printing industry. Hochuli did the opposite, studying graphic design at the Kunstgewerbeschule St. Gallen. Holuchi completed his education in 1958–9 in Adrian Frutiger’s class at the Ecole Estienne. After graduating Holuchi then qualified as a designer before training as a compositor with the printer Zollikofer and at the Kunstgewerbeschule Zürich.

American Club cigarettes, 1961, Jost Hochuli

Since the mid 1960’s Holuchi has practised as a freelance graphic designer, eventually specializing in book design. In 1979 he co-founded the co-operatively run publishing company VGS Verlagsgemeinschaft St. Gallen, for which much of his book design work has been done.

Holuchi has taught at the design universities in Zurich and then St. Gallen since 1967. As writer and editor, Holuchi’s books include Das Detail in der Typografie (1987, revised edition 2005; an English-language edition, Bücher machen (1989), Buchgestaltung in der Schweiz (1993), Designing books: practice and theory (1996), _Jost Hochuli: Drucksachen, vor allem Bücher_ (2002).

Holuchi has edited and designed the annually published ‘Typotron’ series of booklets (1983–98) and the Edition ‘Ostschweiz’ (from 2000 to present).

The images from “Typotron 15. Typografisches Allerlei”, below represent a fine example of his design style and Asthetic.

Additional examples of Jost Hochuli’s work.

Design Friday. iPhone Applications For Your Creative Side.

It’s Design Friday, and today I am going to post about a couple of design and photo apps for the iPhone that I have been playing with for the last couple of weeks.

First up is Phototropadelic. This is a photo-filter application that takes any photo and gives it a posterized cartoon look. the application has detail and color settings that ranges from minimal to highly detailed, and it allows you to embellish your photo with stars and a fan of stripes.

From my experience, you really have to play with the photo you select to get the result you want, moving the detail settings from 3 to 5 and back again, while adjusting the color depth from 11 to 22 colors. Each time you run the image it saves a copy to your photo library, which can be a pain in the but if you are tweaking the photo allot. It’s easy to end up with 10 versions of the photo and have only one worth keeping. Another issue I have with this application is, you can’t email the photo, or upload to Twitter and Facebook from within the application. These aren’t deal breakers, but the developers should really look into adding this.

On the plus side, the application will allow you to download a scalable PDF file, and the cost is $1.99.

Next up is Addlib. AddLib will translate your iPhone photos into works of modernist Swiss Design. If you want your photographs to look like they were designed by Swiss design geniuses like Jan Tschichold and Josef Müller-Brockmann, this is the application for you.

The application appears to run an algorithm that chooses from a set of grid systems, fractal theory, the Golden Ratio, and a facial recognition software to create a new stylized image, that upholds all the rules of good visual design.

My biggest issue with this application is that there is currently no customization available. The compositions are drawn from a set of templates, which are only available as random selections, and the color palette is quite arbitrary. In addition you can’t edit the random text that appears on some of the images.

Now with that said, the majority of photos I ran through addLib turned out pretty well. The design styles are pretty good and the color pallets work well with the images. The application can be quite addictive. I keep finding myself spending an hour or so processing images multiple times because the results are pretty fun.

One quick note about Addlib. You can email, and post your images to Twitter from within the application, but you can’t take the images saved to your iPhone library and upload them to Facebook. The result is just a black image. This happens even if you email the photo to yourself and save it to your library. This is something they really need to fix.

The app only costs $2.00 and, compared to any number of other iPhone image manipulators out there, I’d say it’s worth the price.

Both these apps are fun, and worth the couple of bucks you’ll spend on them. Oh and to all my designer friends out there, neither of these applications will replace your inherent skills as a visual design genius. Sample Photos from both applications are below.

Phototropadelic Pig

Phototropadelic Mini

Phototropadelic Cosmo

Original photo before being Adlib processed

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