How do you take a song that is almost 50 years old and breath new life into it? You create a compelling interactive experience that creates an entirely new way to experience it. Bob Dylan’s “Like a Rolling Stone” is just that. The interactive video can be found here, and if you install the dedicated app, you can get the full experience.

Produced by New York based VFX studio The Artery in conjunction with Israeli director Vania Heymann, the interactive video comprises the look of 16 interactive TV channels. It’s absolutely brilliant, and about a million times better than Dylan’s latest album release. This is actually quite addictive once you get into it.