Stellar writing, great visuals, nice VFX work, and a lot of humor make this ad forfor TENA Men work. This really is a funny spot that feels like some of the Old Spice ads from a few years back partly because of the delivery of the lines. I really like the fact that the product isn’t even mentioned until the end, and by that point they have you hooked, so the product stays with you. The Mill, Biscuit Films and director Jeff Low did a great job of putting this together for AMV BBDO and TENA Men.
It’s Friday. Enjoy.
Co-Directors: Aran Quinn, Jeff Dates
3D Lead Aritsts: Rob Petrie, Jeff Dates
Producer: Jason Bartnett
EP: Danielle Amaral
Over the last two decades, the quality of desktop created 3D animation and CGI work has grown by leaps and bounds. The animation below was created by the Mill for D&AD’s opening title sequence. It was built in Cinema 4D, utilizing physics simulation and manual animation methods to achieve the working components of the rube Goldberg Machines. Not only was it created using desktop software, it was done with a small crew of animators and editors, which is another tribute to just how far computer generated design has come in the last couple of decades. This is really nice work with solid editing, sound s=design and animated sequences tying it all together. For full details on the process of how this was made, click the link above.
Design & Animation Studio: Mill+
Executive Producer: Luke Colson
Producer: Oana Anghel
Design Director: Nils Kloth, Douglas Bowden
Senior Art Director: Douglas Bowden
3D Lead: Oliver Harris
3D Artist: Matt Whitewood
2D Artist: Nils Kloth
Audio Track: Angell Sound
Most PSA’s about drinking and driving are pretty boring affairs, with heavy handed messages, lackluster visuals, and an occasional celebrity endorsement. In a move to get people to actually watch, listen, and hopefully think, Johnnie Walker has launched a 90 second spot which is part of their responsible drinking initiative called “Join The Pact”.
The spot was directed by the Mill’s Russell Appleford, and features solid 3D FX work that is pretty hard to ignore. The voice over is a simple call to action reminding you that every action could mean the difference between getting home safe, or not at all. As the season of amateur hour drinkers begins this Thursday, do us all a favor and Join the Pact.
“The film acts as a reminder of the fragility of human life as it asks people to make the commitment to never drink and drive. Its release coincides with the final 2013 Formula One race in Brazil and end of year festivities around the globe.”
Agency: iris Worldwide, Singapore
Client: Ewan Topping – Global Marketing Manager Johnnie Walker Sponsorship
Regional Creative Director APAC: Grant Hunter
Director: Russell Appleford
Producer: Louise Oliver
3D: Russell Appleford
2D: Garrett Honn & Victor Perez
Editor: Peter Booth
Music and Sound Design: Echolab
Sound Mix: Rich Martin – Envy Post
Creative Group Head: Jonathan Cockett
Senior Creative: Shawn Foo
Creative: Lam Nasril
Planning Director: Paul Gage
Board Director: Hannah Dogger
Agency Producer: Prema Techinamurthi
Senior Account Executive: Cheryl Chan
Being an animal wrangler for film and video has to be a tough job. Training and getting a squirrel to behave like a human would be a completely impossible task for any animal wrangler. This is probably why The Mill went all CGI on the creation of the squirrel brew master for Smithwick’s a 300 year old brewery.
Director Simon McQuoid Worked with adam&eveDDB, and Gorgeous to create this very photorealistic squirrel for the 300-year old beer brand. It took this team five months to complete the spot, and two of those were dedicated to perfecting the look of the squirrel’s eye alone. Once again, it’s all about the details, and the craft. The song featured in the spot is the Kaiser Chiefs – Learnt My Lesson Well. I think that is fairly appropriate.
Here is a little Friday eye candy for you. The latest spot for the Range Rover Sport, Directed by Johnny Green, with amazing post-production work being done by The Mill and Glassworks. The soundtrack is the The Dead Texan’s Aegina Airlines. This is a really great 30 second spot with some stunning visuals and great editing.
The Mill is one of those shops that raises the bar every time to new levels. They are one of the best design/production houses in the world, and when you see their work you understand why I am saying that.
Recently The Mill compiled the majority of their work and constructed an interactive touch screen wall to display it. What I love about the video below is this is a behind the scenes video. It shows you what went into making this, and the amount of work this kind of project requires.
All to often in this business, people think this stuff is easy to make, and changes are a simple click of the mouse. This video is a great little piece telling the story of how The Mill built the installation, and was able to think about, the interaction, the UI and the way content was delivered. The final piece provided a completely free-form way to explore The Mill’s content all housed in a 2 million node universe that responds fluidly to interactive touches.