Stellar writing, great visuals, nice VFX work, and a lot of humor make this ad forfor TENA Men work. This really is a funny spot that feels like some of the Old Spice ads from a few years back partly because of the delivery of the lines. I really like the fact that the product isn’t even mentioned until the end, and by that point they have you hooked, so the product stays with you. The Mill, Biscuit Films and director Jeff Low did a great job of putting this together for AMV BBDO and TENA Men.
It’s Friday. Enjoy.
Co-Directors: Aran Quinn, Jeff Dates
3D Lead Aritsts: Rob Petrie, Jeff Dates
Producer: Jason Bartnett
EP: Danielle Amaral
Over the last two decades, the quality of desktop created 3D animation and CGI work has grown by leaps and bounds. The animation below was created by the Mill for D&AD’s opening title sequence. It was built in Cinema 4D, utilizing physics simulation and manual animation methods to achieve the working components of the rube Goldberg Machines. Not only was it created using desktop software, it was done with a small crew of animators and editors, which is another tribute to just how far computer generated design has come in the last couple of decades. This is really nice work with solid editing, sound s=design and animated sequences tying it all together. For full details on the process of how this was made, click the link above.
Design & Animation Studio: Mill+
Executive Producer: Luke Colson
Producer: Oana Anghel
Design Director: Nils Kloth, Douglas Bowden
Senior Art Director: Douglas Bowden
3D Lead: Oliver Harris
3D Artist: Matt Whitewood
2D Artist: Nils Kloth
Audio Track: Angell Sound
Most PSA’s about drinking and driving are pretty boring affairs, with heavy handed messages, lackluster visuals, and an occasional celebrity endorsement. In a move to get people to actually watch, listen, and hopefully think, Johnnie Walker has launched a 90 second spot which is part of their responsible drinking initiative called “Join The Pact”.
The spot was directed by the Mill’s Russell Appleford, and features solid 3D FX work that is pretty hard to ignore. The voice over is a simple call to action reminding you that every action could mean the difference between getting home safe, or not at all. As the season of amateur hour drinkers begins this Thursday, do us all a favor and Join the Pact.
“The film acts as a reminder of the fragility of human life as it asks people to make the commitment to never drink and drive. Its release coincides with the final 2013 Formula One race in Brazil and end of year festivities around the globe.”
Agency: iris Worldwide, Singapore
Client: Ewan Topping – Global Marketing Manager Johnnie Walker Sponsorship
Regional Creative Director APAC: Grant Hunter
Director: Russell Appleford
Producer: Louise Oliver
3D: Russell Appleford
2D: Garrett Honn & Victor Perez
Editor: Peter Booth
Music and Sound Design: Echolab
Sound Mix: Rich Martin – Envy Post
Creative Group Head: Jonathan Cockett
Senior Creative: Shawn Foo
Creative: Lam Nasril
Planning Director: Paul Gage
Board Director: Hannah Dogger
Agency Producer: Prema Techinamurthi
Senior Account Executive: Cheryl Chan