The Mill

Getting All Squirrely on My Beer. The Mill for Smithwick’s.

Being an animal wrangler for film and video has to be a tough job. Training and getting a squirrel to behave like a human would be a completely impossible task for any animal wrangler. This is probably why The Mill went all CGI on the creation of the squirrel brew master for Smithwick’s a 300 year old brewery.

Director Simon McQuoid Worked with adam&eveDDB, and Gorgeous  to create this very photorealistic squirrel for the 300-year old beer brand. It took this team five months to complete the spot, and two of those were dedicated to perfecting the look of the squirrel’s eye alone. Once again, it’s all about the details, and the craft. The song featured in the spot is the Kaiser Chiefs – Learnt My Lesson Well. I think that is fairly appropriate.

Friday Eye Candy, “Positively Charged”.

Here is a little Friday eye candy for you. The latest spot for the Range Rover Sport, Directed by Johnny Green, with amazing post-production work being done by The Mill and Glassworks. The soundtrack is the The Dead Texan’s Aegina Airlines. This is a really great 30 second spot with some stunning visuals and great editing.

The Mill. A 2 Million Node Interactive Touch Screen.

The Mill is one of those shops that raises the bar every time to new levels. They are one of the best design/production houses in the world, and when you see their work you understand why I am saying that.

Recently The Mill compiled the majority of their work and constructed an interactive touch screen wall to display it. What I love about the video below is this is a behind the scenes video. It shows you what went into making this, and the amount of work this kind of project requires.

All to often in this business, people think this stuff is easy to make, and changes are a simple click of the mouse. This video is a great little piece telling the story of how The Mill built the installation, and was able to think about, the interaction, the UI and the way content was delivered. The final piece provided a completely free-form way to explore The Mill’s content all housed in a 2 million node universe that responds fluidly to interactive touches.