The rise & fall of Esteban Ortega

The rise & fall of Esteban Ortega, The Dip Desperado.

Over the weekend I saw both the 30 and 15 second versions of this TV spot for Doritos. While they both sell the call to action, (the iPhone, Android, and Facebook game) they don’t sell the story as well as this 2 minute version that will be running in movie theaters before the coming attraction segments.

This TV Commercial was created by BBDO UK for the Doritos brand, and is really a set up for an advergame that is played on smartphones or in the social network space owned by Facebook. The TV commercial centers around the story of Esteban Ortega, a professional Dorito flicker, his rise and fall, and inevitable comeback. The production quality and look is really well done, and the story is pretty engaging. As for the free game, well it is pretty addictive itself. Trust me, I am not a huge gamer and I spent a couple of hours playing it yesterday evening. The game is a pretty simple idea but it is well executed and it let’s users see how they compare to their Facebook friends which is a nice social networking hook that directly promotes the brand. If you are interested, you can get the Facebook game here. The iPhone and Android apps are available through their respective stores.