On Saturday December 10th, the Spanish Derby will be played in Santiago Bernabéu Stadium, Barcelona. The match between Real Madrid CF and FC Barcelona is sponsored by Audi who wanted to promote the event with an integrated campaign connecting both online and offline touch points. The campaign was present in all the traditional spaces from print to broadcast, but this video makes it for me. This is the “How They Made It” video showing exactly how they created the illustration for the posters, and ads.
It’s pretty impressive.
Agency: DDB, Spain
Client: V.A.E.S.A – Audi Spain
Product: Sponsorship Real Madrid CF – FC Barcelona
Executive Creative Director: Fernando Barbella
Creative Directors: Jaume Badia, Alejandro Arriagada
Art Directors: Silvia Cutillas, Aldo Ferreto
Copywriter: Javier Nuñez
Production Company: Monkey
Director: Blai Graell