If you are a Mad Men fan, you know that last night marked the return of the highly acclaimed series after a year off. The show debuted with a two hour show, that kicked the season off in true Mad Men fashion.

To help promote the return of the series, TheFineBros have developed a YouTube based advergame for AMC. “Choose Your Own Adventure” is an 8-Bit game where you play Don Draper helping to rescue the agency after Lucky Strike betrays Sterling, Cooper, Draper, Price. At the end of each level you choose the path you want to take to play the game out. There are 40 videos that play out three different endings depending on your choices.

The game is less than a week old, and it has already generated more than 370,000 plays. The concept is fun and engaging, and the 8-Bit feel gives it a strange retro feel, that is oddly compelling.