Here is a nice little marketing tool that utilizes Twitter. BOS Tea has developed a vending machine that allows customers to tweet for a free drink. Simply tweet the unique hashtag #BOSTWEET4T when standing in front of the machine, and you get an ice cold BOS Ice Tea on the house. It’s a pretty simple idea, but one that I can see more and more marketers adopting. It has a low cost to develop and the potential to go viral in the areas the machines are located. The concept was developed by South African marketing agency Cow Africa and New Zealand’s ThingKing.
ThingKing extended the concept for Cow Africa by developing a soundtrack that was triggered whenever a drink was dispensed. The sounds were based on the inherent sounds and visuals within the machine and were designed to amplify the machine both in terms of the sounds that its makes and the partially unseen things that take place internally.
Cameras were placed in areas of mass movement as were contact microphones in places with interesting sound. We played a bit with the audio visual mix of these elements and arrived at an overall machine feeling. Sounds such as the motors moving, the drink being knocked around and coins clinking were all amplified through 2 speakers placed on-top of the dispenser. Two monitors abreast of these speakers played real time footage of the goings on inside the machine.
The BOS vending machine made her debut appearance at the 2012 Design Indaba, and can now be seen handing out free beverages for tweets at Wembley Square, Cape Town