This Sunday marks the 100th running of the Indy 500 at the Indianapolis Motor Speedway, and to commemorate the event, Firestone has produced a special tire. Firestone announced this version of the Firehawk racing tire back on February 19th of this year, at the 100-day mark prior to the Indy 500.
The special edition tire has bright red sidewall markings of the brand-name and logo, as well as every driver’s name who has won the 500 using Firestone tires. In all, that number stands at 66 spanning back to Ray Harroun in the first 500 in 1911 and up to the current champion Juan Pablo Montoya in 2015. The tire’s visual design is visually refined by the inclusion of red “F-shield” logos at 90 degree offsets to the red Firestone name, and the 100th Running logo created by the Speedway to commemorate the century mark. The winners’ names are listed in chronological order from Harroun forward, along the sidewall in high-contrast white ink and stand out from the black sidewalls with great definition.
It’s this kind of thing that makes me love graphic design. Yes I know this is a splendid piece of promotional marketing, but in the end someone had to design this. A graphic designer, and an art director for sure. Probably a committee had some say in the final executed result. It doesn’t matter how we got here, its the fact that someone thought about this little detail, and executed it so well. I can’t wait to see every car lined up wearing these shoes tomorrow.
Advertising and selling tires is not something that usually gets associated with terms like “High Fashion”, or “Sexy”. That isn’t to say that automotive parts manufacturers haven’t used scantily clad women to sell their wares for the last 100 or so years. The reality is they always have. Doing it righ however is another thing entirely.
For the last 50 years Pirelli, has distributed an iconic calendar that they call an “Icon of Pirelli’s communication”. Since 1964 the calendar has featured portraits of models and actresses shot by the worlds best photographers. Like most automotive parts calendars, the women are wearing little or nothing at all. The difference is, the Italian company has elevated the pinup calendar to a higher level with beautiful, artistic imagery.
To celebrate The Pirelli calendar’s 50th anniversary, Pirelli pulled photos from its archive that were shot by the late Helmut Newton for the 1986 edition. The images that Newton shot in 1986 were never released. In 1986 Pirelli chose instead to use photographs from Bert Stern Instead, when Newton fell behind schedule and there was fear that he wouldn’t finish in time.
The videos below feature the promotional spot for the 2014 calendar featuring Helmut Newton’s shots. It is a wonderful black and white tribute to the photographer and the female form. The second video is a behind the scenes series of interviews with photographers and models that have worked on the calendar since it’s first release in 1964.
There are quite a few sections that feature exposed sexy lady lady parts, so if you are offended by nudity, or are in a public place you might want to wait to watch these.