If you know anything about Audi, you know they are known for Quatro. (Audi’s all wheel drive feature). To promote this during the Toronto International Film Festival Audi and Advertising Agency: Lowe Roche Advertising, Toronto, Canada took model versions of their cars and equipped them with rare earth magnets (the strongest in the world ) and then stuck them onto anything metal around the city.
The residents tried to steal them – only to be slowed down by the sticking power of the magnets. on the bottom of each car was a sticker that read, “Nothing Sticks Like Quatro”.
This is a great guerilla marketing campaign by Lowe Roche.