Toronto International Film Festival

Stuck on Quatro

If you know anything about Audi, you know they are known for Quatro. (Audi’s all wheel drive feature). To promote this during the Toronto International Film Festival Audi and Advertising Agency: Lowe Roche Advertising, Toronto, Canada took model versions of their cars and equipped them with rare earth magnets (the strongest in the world ) and then stuck them onto anything metal around the city.

The residents tried to steal them – only to be slowed down by the sticking power of the magnets. on the bottom of each car was a sticker that read, “Nothing Sticks Like Quatro”.

This is a great guerilla marketing campaign by Lowe Roche.