Friday Inspiration. Psyop’s Infinite Zoom for Toshiba.

One trend hat I’ve been seeing a lot of lately in the video/motion graphics world is “Infinite Zoom”. The technique has a mesmerizing effect, and when done correctly creates a really fun visual experience for the viewer. Below is a seamless infinite loop, produced by Psyop for Tosiba’s latest tablet. The 40 second spot, “Toshiba Endless¬†Performance” features loads of detailed 3D animation, and¬†character¬†development all rendered out in vivid color, and timed perfectly to the soundtrack. Great stuff for a Friday morning.