Tourism

Lets all call Sweden and ask them something.

I’ve always wanted to go to Sweden, and since my passport just got renewed I might have to start planning a trip. So, what to do in Sweden? Where to go? What to see? What should I pack? Are they on the Euro? So many questions, and now I can get answers.  How? By calling Sweden and talking to a Swede.

This has got to be one of the better tourism ad campaigns to surface in quite some time. No cheesy landscape shots with beautiful people doing all sorts of touristy things. With this campaign you can really call Sweden, and speak to a real Swede and ask them anything you want about their country. I know what I’ll be doing this weekend. I’m going to call Sweden and ask them anything and everything I can think of. Wanna ask Sweden something yourself? You can do it right here at Sweden’s dedicated Swedish Number website.

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The Seven Wonders of Oregon.

I’m over the “I can’t draw” sketchbook look, and the “Badly painted” hand lettering look. It reached a fever pitch of a year ago and its starting to feel a bit dated. I know this is a personal opinion, but it’s like the stop motion craze with vintage effects look, for me it’s jumped the shark. One exception that I have to the sketchbook / painted hand lettering look for me though is the “Seven wonders of Oregon” campaign. I like it because it doesn’t feel like every other travel / tourism campaign that starts to roll as winter melts away and gives into spring and summer.

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Travel Oregon made it’s largest marketing investment ever with this campaign at a cost of $3 million dollars. The integrated campaign uses a combination of TV, Social Media, Print, and Direct Mail, developed by Portland’s own  Wieden + KennedySubstance and Sparkloft Media. Th e basis of the campaign is pretty clever and straight forward. It argues that whoever created the original list of the seven wonders of the world, never set foot in Oregon. So,Travel Oregon named it’s own seven wonders for the state: the Oregon Coast, Mt. Hood, the Columbia River Gorge, Crater Lake, the Painted Hills, the Wallowas and Smith Rock. Placed over the images are a series of stamps or logos which use the amateurish hand drawn look to effect. The logos are used through out all elements of the campaign and render an entirely different feel than typical travel, or luggage stickers used in many tourism campaigns. The illustrative  style is used across all aspects of the campaign from video to web to social media creating a cohesive voice and brand for Travel Oregon. Hopefully it will have staying power for a few years.

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The Endless Romance of the Pembrokeshire Coast.

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I think I need to go on vacation. I have been on a vintage travel poster kick lately, and I think that I am secretly wanting to go on an extended summer vacation. While cruising through online pages of research I came across another series of travel posters that harken back to the classic posters of the 1930’s and 40’s. Produced by London based design agency Hatched for Pembrokeshire coast national park, the campaign was a finalist for two CIM Awards and with good reason.

Working with a color pallet that subtly changes across the poster range, the campaign was designed to promote tourism in the autumn months. Working with a classic illustrative style, imagery that promotes the pastoral countryside, and tag lines that play off of the romance of travel the posters were a huge success.

” Hatched transformed a simple advertising concept into our most successful marketing campaign ever. In short, they’re brilliant! ” 

Marie Edwards, Marketing Manager at PCNPA

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Awaken the Spirit of Travel.

Malta based BRND WGN was charged with creating a tourism video for the island get away and Air Malta. Using the ubiquitous red candles that are found through out the island a crew of thirty created a stop motion video that was shot on location at Gnejna Bay.

The result is a fun organic video that feels like a cross between an old school Light-Brite and an  eight bit video game from the 80’s. The video below shows not only the stop motion video, but time-lapse footage as well of the set up for the main feature. This is a fun little piece that leaves a lasting visual impression. Enjoy.

“BC Moments”. A 14 Foot Bike Dispensing Vending Machine.

This giant vending machine promotion from Tourism British Columbia is absolutely wonderful. Currently located in the Justin Herman Plaza in San Francisco, the vending machine encourages passersby to interact with the touch screen surfaces to win prizes related  tourism in British Columbia. The machine dispenses everything from mountain bikes, to kayaks, to picnic blankets. The 14 foot tall machine is part of the BC Moments campaign and will be moving to other large metropolises over the summer.

Grand Rapids to Newsweek, We Ain’t Dead Yet.

When a major news publication like Newsweek writes an article calling your city “A Dying City”, what do you do? Well in the case of Grand Rapids Michigan, you fight back with a video, that is linked to both Facebook, and Twitter.

On May 22nd, the citizens of Grand Rapids joined forces with Rob Bliss Events and SEF Video to produce the worlds largest lip dub video performing a rendition of Don McLean’s “American Pie”. The video involved 5000 people, and temporarily shut down a major section of downtown Grand Rapids, which was filled with everything from guitar toting troubadours, to marching bands, weddings, and pillow fights.

The video was created to showcase the fact that the citizens of Grand Rapids, feel their city is filled with life, passion, energy, and is anything but “Dying” I have no idea, how successful this is going to be for Grand Rapids, but you have to give the city kudos for pulling out all the stops on this.