travel

“The flag of Flags”, Norwegian Airlines.

I love the simplicity of this ad for Norwegian Airlines by M&C Saatchi Stockholm. They have taken the Norwegian flag and outlined the flags of countries they fly to. Each flag is maked by a simple white outline and a destination name for that country and the cost of a flight there. Thailand, France, Finland, Poland and the Netherlands. The campaign is called “The flag of Flags” and plays to the Norwegian national pride for their flag. The print ad was featured in The Newspapers VG and Aftenposten over the holidays and during the New Years issue for each.

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Travel, Architecture, Food, and Cocktails.

A poster series after my own heart. What could be better than travel, architecture, food and cocktails? This series of posters created by Dublin based design studio me&him&you features 14 great world cities that are identified by architectural landmarks and a signature drink or food for each. The 17 by 24 inch one color posters are silkscreened onto 190 gram Rothmill cream paper,with solvent free, water based ink. Each poster is hand numbered and signed.

Prints are delivered rolled in a strong postage tube packed in acid-free tissue paper. Each print is accompanied with an information slip about the project, blind embossed with our company seal. At sixty Euro, or about $75.00 I know what I’m adding to my Christmas wish list.

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“Live The Language.”

Produced at New Land Directed by Gustav Johansson, this spot for EF International Language Centers takes you on a fifty year journey across continents, through fashion and technology trends, and shows how learning a new language has changed over the years. The learning component is subtle, and takes a bit before it really sinks in, but when it does the message resonates. The commercial has a really nice look to it moving from vintage to current without feeling forced. The look of the spot feels right through out. The vintage color grading and post treatment work because you are being taken on a journey across a period of time, rather then being something added because it is a current trend, or in-style fashion. One of the things that I love about this spot is that there is hardly any dialog spoken, and it uses a series of supers to effectively tell the story and help transition the viewer across the five decades. Really nice work.

Directed by Gustav Johansson
D.O.P: Evan Prosofsky
Typography: Albin Holmqvist

The Seven Wonders of Oregon.

I’m over the “I can’t draw” sketchbook look, and the “Badly painted” hand lettering look. It reached a fever pitch of a year ago and its starting to feel a bit dated. I know this is a personal opinion, but it’s like the stop motion craze with vintage effects look, for me it’s jumped the shark. One exception that I have to the sketchbook / painted hand lettering look for me though is the “Seven wonders of Oregon” campaign. I like it because it doesn’t feel like every other travel / tourism campaign that starts to roll as winter melts away and gives into spring and summer.

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Travel Oregon made it’s largest marketing investment ever with this campaign at a cost of $3 million dollars. The integrated campaign uses a combination of TV, Social Media, Print, and Direct Mail, developed by Portland’s own  Wieden + KennedySubstance and Sparkloft Media. Th e basis of the campaign is pretty clever and straight forward. It argues that whoever created the original list of the seven wonders of the world, never set foot in Oregon. So,Travel Oregon named it’s own seven wonders for the state: the Oregon Coast, Mt. Hood, the Columbia River Gorge, Crater Lake, the Painted Hills, the Wallowas and Smith Rock. Placed over the images are a series of stamps or logos which use the amateurish hand drawn look to effect. The logos are used through out all elements of the campaign and render an entirely different feel than typical travel, or luggage stickers used in many tourism campaigns. The illustrative  style is used across all aspects of the campaign from video to web to social media creating a cohesive voice and brand for Travel Oregon. Hopefully it will have staying power for a few years.

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The Endless Romance of the Pembrokeshire Coast.

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I think I need to go on vacation. I have been on a vintage travel poster kick lately, and I think that I am secretly wanting to go on an extended summer vacation. While cruising through online pages of research I came across another series of travel posters that harken back to the classic posters of the 1930’s and 40’s. Produced by London based design agency Hatched for Pembrokeshire coast national park, the campaign was a finalist for two CIM Awards and with good reason.

Working with a color pallet that subtly changes across the poster range, the campaign was designed to promote tourism in the autumn months. Working with a classic illustrative style, imagery that promotes the pastoral countryside, and tag lines that play off of the romance of travel the posters were a huge success.

” Hatched transformed a simple advertising concept into our most successful marketing campaign ever. In short, they’re brilliant! ” 

Marie Edwards, Marketing Manager at PCNPA

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36 Cities, 21 Countries, 90 Nights.

I love traveling to Europe. I’ve been a number of times, and would go back in a heart beat given the opportunity. I was supposed to go to Italy earlier this year, but with the move and a couple of other things that trip has been postponed. The video below, by Luke Shepard is a tribute to some of Europe’s greatest architecture. The time lapse footage was shot in 36 cities across 21 countries over the course of 3 months. It really is a pretty stunning piece of work. The shots almost have a 3D quality to them, which is a testament to Shepard’s talents as a photographer.

Friday Inspiration, Travel Love.

I need a vacation, an overseas foreign land vacation to be specific. Since the trip to Italy fell through earlier this year it might be a while before I travel abroad again. In order to get my travel fix I guess I’ll watch videos like the one below from Christian Grewe.

This five-minute short is a highlight reel of three separate trips to Asia, Thailand, and South America. All of the footage was shot his Canon 5 D Mark II and III, plus a GoPro Black edition. These feature really nice travel footage, that reinforce the fact that you really need to look around, be adventurous, and pay attention when traveling. Why? Because if you don’t you might miss the little things, and the little things make it all worthwhile.