Troublemaker’s

Troublemaker’s Kindle Paperwhite, and The Making Of.

Amazon has been promoting it’s Paperwhite Kindle with some pretty fun advertising locally, but this spot for China┬áis really fun. Below are two videos. The first features two separate spots for the device, the second is the making of video. I love watching the first one, but I am completely fascinated by the second which shows all the preproduction work that went into making these 30 second shorts. No stop motion, all live action and post production animation, with a ton of wire removal and painting out of specific sections of each frame. I have no idea how much time was spent in post on this but I’m pretty sure “quite a bit” is an understatement.