TSB

Studio AKA tells “The Story” for TSB.

One of the things that is great about advertisers taking to venues like YouTube is the long format commercial. The video below is a fantastic blend of 2D hand drawn animation, and 3D CGI, but more importantly it is a solid piece of storytelling. This is the kind of ad that simply won’t transfer well to television. You can’t compress it to a 15 or 30 second spot, and your TV audience isn’t going sit and watch a 2 minute 30 second commercial. Produced by studio AKA and directed by Marc Craste, this short spot is single-shot retelling of the origins of the UK’s TSB Bank. Yes a single animated shot that flows seamlessly, and enhances the message dissolving the advertising away into a feel good message.

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