Life After Death. Reinventing Funeral Services Advertising.

The subject of death and funerals in most of the world brings up somber visuals in monochromatic shades of black. Japan, is no exception to this with funeral services being viewed as a largely a black & white affair, with any deviation from the code being considered taboo and disrespectful to the deceased and the family.

The March 11th Tōhoku earthquake and tsunami had a traumatic effect on Japan where so many people died as a result of this tragedy. Issues of life and death, hope and despair, beauty and tragedy became an all too real part of people’s everyday lives in Japan.

In the months that followed the tsunami, funeral home Nishinihon Tenrei approached Tokyo-based ad agency I&S BBDO and asked them to create an ad for funeral services that broke from the standard mode of operation. The request understandably posed several challenges for I&S. The challenge became how to communicate the funeral home’s new role of remembering and celebrating the beauty of a lost person’s life. The result is the spectacular image shown below.


Creative director Mari Nishimura decided to create a real-size human skeleton made from pressed flowers. The image is both beautiful, as well as celebratory, expressing through flowers what remains after death.



More Ways to Help Japan in Their Hour of Need.

This morning I woke up and turned on the news as I was getting ready for work, and heard even more bad news about the aftermath of the Japan earthquake and tsunami. With the nuclear reactors close to a full meltdown, Japan just can’t catch a break. Thankfully though, in our massively connected world, the outreach to help is coming into full swing.

The good people at SET have designed a wonderful QR code for the Japanese Red Cross Society that allow people to connect and donate to the relief fund. If you have a QR reader on your phone, you can go to the Japanese Red Cross site right on your phone. If not click here to got to the site in your current browser.

The Instagram 365 Project. 03/15/2011

I’m going to be straight forward. I didn’t take this photo. That isn’t the point with today’s post.

Last Saturday there was a devastating 9.0 earthquake in Japan, followed by a tsunami that is beyond comprehension in its destructive power. This image is from a post on my blog earlier today letting you know how you can help. I posted the same image on Instagram with a link back to my blog, which passes you through to websites with items you can buy. All the proceeds go to the earthquake victims. It’s a good cause. The people of Japan need our help.

You Can Help With Japan Earthquake Relief.

In the aftermath of the 9.0 earthquake and tsunami that devastated northern Japan, there is something you can do to help. Please consider extending your support in exchange for some wonderfully designed items like these shown below. Each purchase of a product, sends all of the proceeds to Japan earthquake relief.

Follow the link under each image to buy and learn more.

Signal Noise “Help Japan”, by James White. More info Here. All profits will be donated to help relief efforts in Japan.

WK Studio, “Help Japan Poster”. More info Here. All proceeds to to Japan Earthquake Relief Fund.

Wardrobe Army T-Shirts. More info Here. 100% of the proceeds go toward The Salvation Army’s relief efforts in Japan.