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The State of Social Media, 2013.

Once again Erik Qualman has posted an animated infographic about the power of Social media. While many of the stats remain the same as last years, one factoid jumped out at me. The Ford Escape Facebook launch generated more traffic than the Super Bowl TV ad. Love it, or hate it you can’t escape the impact that Social Media is having on the world of marketing and advertising.

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Social Media is Not a Magic Bullet

This is a great video clip from Bonin Bough, the global director of social media from PepsiCo. In the clip he talks about PepsiCo’s healthy attitude toward social media and the role it plays in today’s world.

In the clip he talks about the fact that digital and social media cannot rehabilitate brands and how it isn’t a magic bullet. Something that seems very obvious, but is often missed by companies clamoring to get on the social media band wagon.