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tumblr Emerges From the Tumble Weeds.

A few years back a colleague asked me what I thought the next big social network/micro blogging site would be and I half jokingly replied Tumblr. At the time my comment was dismissed with the belief that Tumblr was just another social site in an ocean of social media outlets. My colleague was somewhat justified in dismissing me. Tumblr had been around since 2007 and wasn’t really gaining much ground in the world of micro blogging. Then something changed, and Tumblr caught the eye of Yahoo.

Through out Yahoo!’s history they have been known for buying some really great, and some not so great startups, and letting some of them wither and die. What Yahoo! plans for Tumblr is unknown. Right now they are functioning as an autonomous group, and simply displaying Yahoo! ads within the space. One thing is certain, Tumblr is on the rise and the numbers don’t lie. 

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The Social Media Life Cycle.

The image below from the Social Media Center provides an insight into the process of converting content and conversations – via transactions – into recommendations. The graphic shows that the real power is found in earned media. With 92 percent of trust recommendations coming from friends and relatives. In addition to that 92 percent, another 70 percent of social media content viewers trust online reviews by other consumers according to Nielsen’s Global Trust in Advertising Report 2012. If you do anything with social media in the world of marketing and advertising, the image below is worth taking a look at.

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Case Study, the “Dumb Ways To Die” campaign.

Earlier this year I posted the “Dumb Ways to Die” video along with additional information on the integrated campaign that was created around it. It is no surprise that the campaign won so many awards at the Cannes Lions 2013 Festival of Creativity. This video was the third most popular viral video of all time. Below is the full case study on just how successful the overall campaign was, and how what started as a local campaign for train safety in Australia, went world wide over night.

Meet the New Google+.

Almost two years ago Google+ launched with great fanfare as a Facebook killer. It was going to be the hottest thing in social media. Two years and three redesigns later it is still struggling to find a place in the crowded social-media sphere.

I like Google+ but I never use it. I use it less than Facebook, which is saying something because the only thing I post to Facebook comes from this blog via Twitter. I really want to love Google+, but the fact that there are no built in hooks to allow posts from other social networks kind of limits my use of it. I want a dedicated way to have what I post on Twitter, Facebook, Instagram, Hipstamatic, Flickr, Tumblr and every other network show up in Google+ seamlessly. Without a third party browser extension, and without me having to copy and paste what I posted elsewhere in my Google+ feed.

Anyway, my micro rant is over. Below is a video showing the new layout for the redesigned Google+. Perhaps if Google is smart, they’ll listen to a growing number of people like myself, and open up the gate to their walled garden so it plays nice with the rest of the social world.

Meet Mr. Wolfdog, Executive Director of Marketing for Old Spice.

When it comes to integrated marketing that leverages social media to it’s best you can’t do better than Old Spice.

The latest campaign to introduce the new line of wild scents is being handled by Mr. WolfDog, who is the new executive director of marketing. Along with a YouTube channel, he has a Twitter feed, a Tumblr page, a Facebook account, a hangout on Google+ (where internet users could apply to work as the WolfDog assistant #workforwolfdog) and an animated gif file.

 

Everyone of these spaces is branded with integrated elements that reach across the entire campaign and all of it’s touch points. In the first two days, the YouTube video alone has reached more than 250,000 people.

 

More Things You Need to Know About Social Media.

Whats a new year without a tasty infographic about Social Media statistics? Boring thats what. The folks over at iStrategyLabs have put together an interesting little infographic that has some surprisingly good facts. Things like

80 percent of Pins on Pinterest are repins which means 20 percent of Pinterest users are the ones actually finding cool stuff.

5 million photos are uploaded to Instagram daily.

Google adds 625 thousand Google plus users a day. Who would have guessed that?

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The Big Shift to Visual Social Media

Over the last five years there has been a massive shift in the way we communicate online, especially with Social Media. And as 2012 wraps up, it’s fairly apparent that most of us are using Visual Social Media to share our message.

What began almost two decades ago as websites, shifted to dynamic websites which led to the blog explosion of the early 2000’s. blogs eventually led to social interaction through comments, community building, and linking between like minded writers. With the average blog coming in around 500 to 1000 words per post, things began to shrink. Posts got shorter, and then with the introduction of micro blogging through Facebook and Twitter, online social interaction compressed, and exploded about 5 years ago.

Now we are making a new shift, from “Tell” to “Show” as services like Instagram, Pintrest, YouTube, and Vimeo become social networks of choice. Easy of use, bandwidth, and always on access via smartphones are helping to propel this shift toward multimedia micro blogging offering a rapid, dynamic way to share rich media in entertaining formats.

So at the end of 2012, we are witnessing the inevitable shift to a point where image based social networks are taking the lead. No wonder why Facebook bought Instagram earlier this year. They see it too. Look at the infographic by SociallySorted below and you’ll understand. Social Networks like Instagram and Pinterest have grown at an outstanding rate in the last 12 months with no sign of slowing down. 2013 should be a very interesting year for social media.

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