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tumblr Emerges From the Tumble Weeds.

A few years back a colleague asked me what I thought the next big social network/micro blogging site would be and I half jokingly replied Tumblr. At the time my comment was dismissed with the belief that Tumblr was just another social site in an ocean of social media outlets. My colleague was somewhat justified in dismissing me. Tumblr had been around since 2007 and wasn’t really gaining much ground in the world of micro blogging. Then something changed, and Tumblr caught the eye of Yahoo.

Through out Yahoo!’s history they have been known for buying some really great, and some not so great startups, and letting some of them wither and die. What Yahoo! plans for Tumblr is unknown. Right now they are functioning as an autonomous group, and simply displaying Yahoo! ads within the space. One thing is certain, Tumblr is on the rise and the numbers don’t lie. 

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The Social Media Life Cycle.

The image below from the Social Media Center provides an insight into the process of converting content and conversations – via transactions – into recommendations. The graphic shows that the real power is found in earned media. With 92 percent of trust recommendations coming from friends and relatives. In addition to that 92 percent, another 70 percent of social media content viewers trust online reviews by other consumers according to Nielsen’s Global Trust in Advertising Report 2012. If you do anything with social media in the world of marketing and advertising, the image below is worth taking a look at.

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Case Study, the “Dumb Ways To Die” campaign.

Earlier this year I posted the “Dumb Ways to Die” video along with additional information on the integrated campaign that was created around it. It is no surprise that the campaign won so many awards at the Cannes Lions 2013 Festival of Creativity. This video was the third most popular viral video of all time. Below is the full case study on just how successful the overall campaign was, and how what started as a local campaign for train safety in Australia, went world wide over night.

Meet the New Google+.

Almost two years ago Google+ launched with great fanfare as a Facebook killer. It was going to be the hottest thing in social media. Two years and three redesigns later it is still struggling to find a place in the crowded social-media sphere.

I like Google+ but I never use it. I use it less than Facebook, which is saying something because the only thing I post to Facebook comes from this blog via Twitter. I really want to love Google+, but the fact that there are no built in hooks to allow posts from other social networks kind of limits my use of it. I want a dedicated way to have what I post on Twitter, Facebook, Instagram, Hipstamatic, Flickr, Tumblr and every other network show up in Google+ seamlessly. Without a third party browser extension, and without me having to copy and paste what I posted elsewhere in my Google+ feed.

Anyway, my micro rant is over. Below is a video showing the new layout for the redesigned Google+. Perhaps if Google is smart, they’ll listen to a growing number of people like myself, and open up the gate to their walled garden so it plays nice with the rest of the social world.

Meet Mr. Wolfdog, Executive Director of Marketing for Old Spice.

When it comes to integrated marketing that leverages social media to it’s best you can’t do better than Old Spice.

The latest campaign to introduce the new line of wild scents is being handled by Mr. WolfDog, who is the new executive director of marketing. Along with a YouTube channel, he has a Twitter feed, a Tumblr page, a Facebook account, a hangout on Google+ (where internet users could apply to work as the WolfDog assistant #workforwolfdog) and an animated gif file.

 

Everyone of these spaces is branded with integrated elements that reach across the entire campaign and all of it’s touch points. In the first two days, the YouTube video alone has reached more than 250,000 people.

 

People Come, and People Go, on the Facebook.

Facebook_logoI used to be an avid Facebook user. Like most people a few years ago I was posting all sorts of things I found on my wall, plus photos, snarky quips, comments and other assorted digital ephemera. Over the last couple of years though my interest in Facebook has waned, and while I still check it, it’s not nearly as often as it used to be. For some time now I haven’t felt alone. It feels as though many of my friends have cooled on Facebook as well, and it turns out my feelings might have been right.

Pew Research released a research report this morning that noted 61% Facebook users have begun to take a break of at least several weeks from Facebook for a variety of reasons, an onslaught of gossip, over-sharing, quality of people’s posts, worthless information, advertising, privacy etc.

This doesn’t mean that the social network giant is losing steam. At least not in the good old USA. 67% of American’s have a Facebook account, as compared to only 16% using Twitter. By its own count, Facebook Inc. has 1.06 billion users worldwide who check in at least once a month. (This number does include millions of duplicate and fake accounts.) Out of that 1.6 billion more than 150 million users are in the U.S.

What the Pew study does suggest is people are using Facebook less. The study determined that 7% of all internet users used to participate on Facebook and now no longer have accounts at all. Another 20% said that they were simply too busy with their own lives to follow the constant stream of status updates, quotes and photos posted by others or to post them themselves.

Now with all that said, here are some other interesting finds from the study:

  • 59 percent of Facebook users said the site is about as important to them as it was a year ago.
  • 12 percent said Facebook is more important to them than it was a year ago and 28 percent said it has become less important.
  • 8 percent said they took a break from Facebook because they were spending too much time using it.
  • 69 percent said they plan to spend the same amount of time on Facebook in the coming year. Twenty-seven percent plan to spend less time on the site and 3 percent, more time.

In response to the Pew study Facebook said that its growth and user engagement remains strong. “As we announced last week, Facebook has grown daily active users across all regions, ending the year with more than 1 billion monthly active users, 618 million daily active users and 680 million people accessing Facebook from mobile devices,” according to a company statement. “Our announcement came on the heels of independent analyst reports which concluded that Facebook is the most downloaded mobile app in the U.S., and that time spent on Facebook accounts for over 20 percent of all time spent on mobile apps in the US.” and I’m sure it is. My question is, does this indicate the beginning of a shift in social networking habits?

In internet terms, Facebook is now old. It has been around for more than five years and as we all know, internet user attention spans are short. Even though it has become a ubiquitous part of many people’s lives, I can see where people are getting tired of it, and are looking for the latest flavor of the month.

The next year or so should be an interesting one for Facebook and company. They purchased the next big thing in social networking, “Instagram”, but with the controversy surrounding changes to Instagram’s privacy settings many longtime users jumped ship.  Other emerging social platforms are nipping away at Facebook, but will probably have little impact on them. So I wonder will Facebook fade, or be eclipsed by some yet unknown platform created in a dorm-room by a 20 something soon to be college drop out?

 

More Things You Need to Know About Social Media.

Whats a new year without a tasty infographic about Social Media statistics? Boring thats what. The folks over at iStrategyLabs have put together an interesting little infographic that has some surprisingly good facts. Things like

80 percent of Pins on Pinterest are repins which means 20 percent of Pinterest users are the ones actually finding cool stuff.

5 million photos are uploaded to Instagram daily.

Google adds 625 thousand Google plus users a day. Who would have guessed that?

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