With the Covid 19 Pandemic still raging my TV viewing habits have switched and I’m not watching much in the way of live TV anymore. Actually, I pretty much stopped watching live TV a while back. I don’t even watch sports live anymore, and because of that, I’m not seeing any local TV commercials.
Because of that, I missed this really great spot for Kansas City based Community America Credit Union by Nexus director Robertino Zambrano and Cactus. The spot features Zambrano’s signature illustrative style and a voice-over by star quarterback Patrick Mahomes.
“Robertino uses his trademark illustrative style to tell this heroic story of hope, collective ambition and the power of rising up as a community.
Carefully animated transitions full of movement and life make the piece feel like a choreographed dance of lines and flashes of colour, creating a visual collage of artful heroic moments.
The voiceover and hero portrayed is Patrick Mahomes, star of the Kansas City Chiefs, the local team to the CommunityAmerica headquarters. This isn’t just his story though, it is the collective story of the rise of every small business owner, delivery man, parent, whose lives are all intertwined in a collective hope to build something big together as a community.”