TV

Finally a TV Ad That Doesn’t Make Dad Look Like a Complete Idiot.

Over the last decade or so there has been a trend in advertising that for the most part portrays men, father’s, as complete idiots when it comes to handling anything related to fatherhood, marriage, household chores, etc. The ads are supposed to be humorous, and in some cases are, but for the most part the men represented come off like complete fools. The kind of complete fool that makes you ask “Why did that person marry them in the first place?”, and “How the hell does this guy hold down a job if he can’t even figure out how to change a fucking diaper?”. So when Cheerios dropped there new TV spot for peanut butter Cheerios earlier this month I jumped for joy. Why? Because dad isn’t some lazy, ignorant, lame ass, jackwagon.

The new spot which is aimed squarely at dads features a well written script, an actor that knows how to deliver in a light hearted way yet still comes off like someone that has his shit together, and an authoritative male voice that is aimed straight at you. By that I mean the actor never takes his eyes off of the audience as he walks through the spot delivering dialog about how he has it together. Here we have a spot that shows a male figure capable of multitasking. Capable of controlling the situation. Capable. as opposed to the dad staring at the refrigerator wondering where the food comes from while the voice over from his wife plays him as a fool.

In this spot we have dad who is funny without being condescending, or stereotypically macho. Dad can’t control everything, but with a little help from Cheerios, he can. All the characters, especially the father figure come from a place of strength and support. There is a positive message here that runs fully against so much of the messaging in advertising that says, dad can’t do laundry, clean the house, feed the kids, get them to school, make the bed, and yes that is a dominant message in the majority of TV ads. It’s easy, so people use it. This spot however has a socially positive message that I find much easier to take, and much easier to get behind.

So kudos to General Mills and their agency of record for creating a spot that actually features a dad you would want to hang out with.

TV and Movie Home Floor Plans by Iñaki Aliste Lizarralde.

Do you ever say to yourself while watching TV, “that apartment looks huge”, or “How big do you think that space really is?” Thanks to interior designer Iñaki Aliste Lizarralde, you can get a better idea. Lizarralde has painstakingly drawn up floor plans for a variety of TV show and movie sets. Each one shows accurate wall placement, room locations, and furniture. Below are a few from his site on deviantart.com where you can see high resolution versions of them.

Animography. Type in Motion.

Here is a little Thursday afternoon motion graphics fun from the folks over at Animography, a webshop/typefoundry that provides motion designers, video-editors and others in the field of the moving image with animated typefaces.

The great things is, especially for a motion graphics designer, is that these are “Adobe After Effects files with each glyph in a separate composition. A controller-composition serves as a central point from which you can customize all the glyphs in one go.” In case you are wondering, yes I am drooling right now.

Watch the video below and check out the others on Vimeo or the Animography website.

The Aspiration of TV Advertising Ruined Your Life.

A friend of mine sent me this link this morning. The video is from what I am assuming is a BBC TV series that is unfortunately not available on BBC America. If it was I’d watch it.  In this episode, host Charlie Brooker shares his insightful thoughts on how TV and specifically TV advertising and Aspirational programming ruined yours and everyone else lives. The show is listed as “Comedy” on YouTube, and I have to admit it is pretty funny at times, it is also a very real reflection on how TV programming and advertising have changed over the last five decades, and how it has impacted society. If you click-through to the YouTube site where these are hosted, you can view even more from the series and see how TV ruined your love life, brought more fear into your life, and shortened your life-cycle.