Twitter

The Social Media Life Cycle.

The image below from the Social Media Center provides an insight into the process of converting content and conversations – via transactions – into recommendations. The graphic shows that the real power is found in earned media. With 92 percent of trust recommendations coming from friends and relatives. In addition to that 92 percent, another 70 percent of social media content viewers trust online reviews by other consumers according to Nielsen’s Global Trust in Advertising Report 2012. If you do anything with social media in the world of marketing and advertising, the image below is worth taking a look at.

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I’m Addicted to “Dots”.

iconDots is a nice little gaming app that was developed by New York based, Betaworks One. The game is very simple; try and connect as many same-colored dots as you can using only vertical and horizontal lines in 60 seconds, in 30 moves, or you can play it in endless mode.

Dots interface is extremely clean and simple and has a social media connection allowing you to connect to your friends via Twitter or Facebook to see your friends high scores. Weekly score boards reset every Sunday, giving you a chance to make it to the top of the list and enhance the competition across your network.

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Since it’s release Dots has jumped to the number one mobile game in twenty countries, with good reason. The simple clean interface and engaging user experience makes Dots highly addictive.

The Sad Sad World of Middle Class Problems on Twitter.

God we live in a screwed up world, and no I’m not talking about mass shootings, genocide, civil war, disease, education, starvation, racism, or any other host of real problems. I’m talking about Twitter’s “Middle Class Problems“. While this is pretty funny to read, it’s also really sad that people actually, seriously tweet about this shit.

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Here we have people complaining about real issues like ioS 7 colors being to bright, or how soy milk in tea is really gross, or eating to much sushi, or to many parties in St. Tropez.

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Middle Class Problem on Twitter is a catalog of trivial complaints that let all of us share in the misery while showing just how shallow and unnecessary most of our first world complaints really are. While most of the complaints are really pretty funny to read, because they are so vacuous, it is at the same time really pretty intriguing. Here’s a thought, maybe they could juxtapose some of these against tweets like, “Just drank polluted water, looks like dysentery for me”, or “Mosquitos just killed my baby with West Nile Virus”. Kind of puts things in perspective no?

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MINI Art Beat, Vine, and Rolling Social Media.

Pushing the boundaries on Social Advertising, MINI has converted a  Mini Countryman into a rolling billboard powered by Vine video streams. The Countryman is covered in thousands of LED lights arranged in a structured array on the vehicle. The LED lights are fed Vine video streams which play back on the car as it cruises the streets of London at night. Now this is a pretty inventive way to use the Twitter owned social media video site.  The entire backstory on the production, technology, and campaign can be found at the MINI Space Blog here.