The image below from the Social Media Center provides an insight into the process of converting content and conversations – via transactions – into recommendations. The graphic shows that the real power is found in earned media. With 92 percent of trust recommendations coming from friends and relatives. In addition to that 92 percent, another 70 percent of social media content viewers trust online reviews by other consumers according to Nielsen’s Global Trust in Advertising Report 2012. If you do anything with social media in the world of marketing and advertising, the image below is worth taking a look at.
Dots is a nice little gaming app that was developed by New York based, Betaworks One. The game is very simple; try and connect as many same-colored dots as you can using only vertical and horizontal lines in 60 seconds, in 30 moves, or you can play it in endless mode.
Dots interface is extremely clean and simple and has a social media connection allowing you to connect to your friends via Twitter or Facebook to see your friends high scores. Weekly score boards reset every Sunday, giving you a chance to make it to the top of the list and enhance the competition across your network.
Since it’s release Dots has jumped to the number one mobile game in twenty countries, with good reason. The simple clean interface and engaging user experience makes Dots highly addictive.
God we live in a screwed up world, and no I’m not talking about mass shootings, genocide, civil war, disease, education, starvation, racism, or any other host of real problems. I’m talking about Twitter’s “Middle Class Problems“. While this is pretty funny to read, it’s also really sad that people actually, seriously tweet about this shit.
Here we have people complaining about real issues like ioS 7 colors being to bright, or how soy milk in tea is really gross, or eating to much sushi, or to many parties in St. Tropez.
Middle Class Problem on Twitter is a catalog of trivial complaints that let all of us share in the misery while showing just how shallow and unnecessary most of our first world complaints really are. While most of the complaints are really pretty funny to read, because they are so vacuous, it is at the same time really pretty intriguing. Here’s a thought, maybe they could juxtapose some of these against tweets like, “Just drank polluted water, looks like dysentery for me”, or “Mosquitos just killed my baby with West Nile Virus”. Kind of puts things in perspective no?
Pushing the boundaries on Social Advertising, MINI has converted a Mini Countryman into a rolling billboard powered by Vine video streams. The Countryman is covered in thousands of LED lights arranged in a structured array on the vehicle. The LED lights are fed Vine video streams which play back on the car as it cruises the streets of London at night. Now this is a pretty inventive way to use the Twitter owned social media video site. The entire backstory on the production, technology, and campaign can be found at the MINI Space Blog here.
Yesterday Facebook, owner of Instagram announced they were adding video to the popular image sharing software. This is probably to counter act Vine from Twitter. Both services now offer users the option to upload 15 or 6 second video clips respectively. The addition of video to Instagram helps to solidify the ever growing presence of video on the internet and mobile devices.
Mobile Internet specialist Skyfire has produced a new infographic that details the various challenges facing mobile operators looking to make mobile video work efficiently and effectively.
“Who’s in Charge of Managing the Mobile Video Deluge?” by Skyfire looks at the different ways in which mobile operators and content publishers view video traffic. At the same time it also casts an eye over the potential ways by which current trends could meander in the not too distant future.
Voice recognition systems like Siri make some hilarious mistakes. For instance, the system in my VW seems to think that when I want to call Bev Johnston, I really want to call Colby Garlets. Accuracy, is obscured by things like road noise, and my inability to articulate syllables accurately.
The video below called News Machine is an installation for COLORS magazine that was designed in collaboration with interactive designer Jonathan Chomko for Colors #86- Making the News and Journalism Festival 2013. Specifically for a lecture by Patrick Waterhouse that took place on April 24th for the conference.
News Machine churns your tweets through different media filters and into print, simulating the contemporary 24-hour news cycle. You can tweet a headline to @colorsmachine to see what happens.
Almost two years ago Google+ launched with great fanfare as a Facebook killer. It was going to be the hottest thing in social media. Two years and three redesigns later it is still struggling to find a place in the crowded social-media sphere.
I like Google+ but I never use it. I use it less than Facebook, which is saying something because the only thing I post to Facebook comes from this blog via Twitter. I really want to love Google+, but the fact that there are no built in hooks to allow posts from other social networks kind of limits my use of it. I want a dedicated way to have what I post on Twitter, Facebook, Instagram, Hipstamatic, Flickr, Tumblr and every other network show up in Google+ seamlessly. Without a third party browser extension, and without me having to copy and paste what I posted elsewhere in my Google+ feed.
Anyway, my micro rant is over. Below is a video showing the new layout for the redesigned Google+. Perhaps if Google is smart, they’ll listen to a growing number of people like myself, and open up the gate to their walled garden so it plays nice with the rest of the social world.