Type

Madita, a New Typeface from Animography.

If you work with After Effects, or you are a graphic designer you might be familiar with Animography, the company that produces animated typefaces that are fully customizable. I’ve been a fan of these guys for quite some time, and always love it when a new release comes out. In the past Animography has done a pretty straightforward promotion of the product, they show the typeface animating, and the variations that can be achieved with it. All of this is an effective demonstration of what they are trying to sell, but the promotional animation for Madita is a winner.

Animography Shows the typeface in use, but blends it with a catchy little story, some wonderful animation, and shows how the typeface can be used in a project before wrapping it up with a simple question, “Where can I get this typeface?”  The design and animation by Philip von Borries does a really nice job of showing Madita in use, and combined with the narration, the story hooks you and keeps you interested until the marketing punch at the end, which hopefully gets viewers interested in the font. Even if you aren’t a designer, or animator, the video is worth watching simply for the visuals and the nice little storyline.

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Put Your Type in Motion.

Here is a little Friday afternoon time waster for you. A series of animated typographic treatments from Starov Evgeniy a student in St. Petersburg Russia. That’s right this is student work. This is a testament to how far we have come in the field of graphic design in the last 20 years. I couldn’t imagine creating 12 of these when I was in art school. It would have taken me an entire semester to illustrate and film a single one. Awesome work Starov.

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Type Cycle.

Animated TypeWhat a nice combination of typography, 3D animation, and bikes. The video below is from Marcel Piekarski. It is a personal project he designed highlighting two things he loves, bicycles and type. He has created an entire alphabet, with posters and still frames for each letter here. This is such a wonderful little project. I hope someone is smart enough to distribute this for him as an actual typeface for designers and artist to use.

 

Every Issue of U&lc for Free.

When I first started my career in graphic design, inspiration came in the form of printed material to the mail box. Digital design was for the most part a foreign concept. Almost all work was done the old fashioned way, analog, and the internet wasn’t available. I used to wait anxiously for the next issue of Upper and Lower Case magazine to arrive so I could check out the latest trends in typography, graphic design, and get industry news. It was a go to source for many years, and probably still would be if it still existed. The articles were always interesting to read and the publication felt and read like a newspaper.

“U&lc will provide a panoramic window, a showcase for the world of graphic arts – a clearing house for the international exchange of ideas and information.”

U&lc began publishing in 1974 and for 26 years it was a faithful source of information and inspiration for it’s readers. Each issue was 25 to 30 pages in length, printed in black and white, tabloid size, and except for a few times, hit it hit your mailbox with complete regularity. Now thanks to fonts.com, every back issue will be made available in PDF format. All 26 years worth.

Every month fonts.com will publish an entire years worth of U&lc, and it will be available for download via the fonts.com blog. Now, with that said, be warned the files are a bit big. Not unmanageable, but large. Around 85 megabytes in size. fonts.com also says the files aren’t perfect, since they were created from scans of original materials. Some of the pages are sometimes faded, cracked or torn. There are over 9000 scanned pages for you to go through if you so desire. I plan to go get as many of these as I can. It was a timeless source of inspiration and information back in the day, and still will be.

 

Friday Inspiration. The Carnegie Mellon Swiss Poster Collection.

I’m always on the look out for good sources of inspiration, and this morning I found a great one. The Carnegie Mellon Swiss Poster Collection with over 300 images from 1970 through 2009. The extensive collection was established by Swiss graphic designer Ruedi Ruegg and Professor Daniel Boyarski, and contains works from designers Max Bill, Paul Bruhwiler, Ruedi Kulling, Herbert Leupin, Josef Muller-Brockmann, Roger Pfund, Ruedi Ruegg, Niklaus Troxler, Wolfgang Weingart, Kurt Wirth, R. Schraivogel, Cornel Windlin, and many more.

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