Type

Madita, a New Typeface from Animography.

If you work with After Effects, or you are a graphic designer you might be familiar with Animography, the company that produces animated typefaces that are fully customizable. I’ve been a fan of these guys for quite some time, and always love it when a new release comes out. In the past Animography has done a pretty straightforward promotion of the product, they show the typeface animating, and the variations that can be achieved with it. All of this is an effective demonstration of what they are trying to sell, but the promotional animation for Madita is a winner.

Animography Shows the typeface in use, but blends it with a catchy little story, some wonderful animation, and shows how the typeface can be used in a project before wrapping it up with a simple question, “Where can I get this typeface?”  The design and animation by Philip von Borries does a really nice job of showing Madita in use, and combined with the narration, the story hooks you and keeps you interested until the marketing punch at the end, which hopefully gets viewers interested in the font. Even if you aren’t a designer, or animator, the video is worth watching simply for the visuals and the nice little storyline.

Put Your Type in Motion.

Here is a little Friday afternoon time waster for you. A series of animated typographic treatments from Starov Evgeniy a student in St. Petersburg Russia. That’s right this is student work. This is a testament to how far we have come in the field of graphic design in the last 20 years. I couldn’t imagine creating 12 of these when I was in art school. It would have taken me an entire semester to illustrate and film a single one. Awesome work Starov.

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Type Cycle.

Animated TypeWhat a nice combination of typography, 3D animation, and bikes. The video below is from Marcel Piekarski. It is a personal project he designed highlighting two things he loves, bicycles and type. He has created an entire alphabet, with posters and still frames for each letter here. This is such a wonderful little project. I hope someone is smart enough to distribute this for him as an actual typeface for designers and artist to use.