I don’t post music video stuff very often. Music videos get a ton of exposure and mostly people are interested in the band and not what it took to put the video together. The video below from Fast Romantics is an exception. Taking quite possibly is Fred Astaire’s most famous dance scene (1951’s Royal Wedding) where Astaire dances on the walls and ceiling of his hotel room, director Matthew Angus seamlessly blends the original footage with the new shots. If you haven’t seen the original sequence, I have added it below as well. This is absolutely fantastic.
This spot for Firefox cold have been done with 3D animation and other CGI tricks but it wasn’t. There is something very refreshing about the number of spots I am seeing that are live action shoots enhanced with some rock solid post work. The two videos below show the finished piece by Vallée Duhamel and the making of video, which shows just how much hand work went into the crafting of this 60 second spot.
The video below from Bungalow was produced for Arper and Lievore, Altherr, Molina to introduce their new office chair Arper. It is a really solid blend of live action, and CG work married to a solid script and some great sound design work. If you have headphones, put them on and give this a listen. Then watch the video. I say that because the sound design work is so subtle, and yet such a key component of the finished piece. When I first watched this, I didn’t really pay that much attention to the audio taking place behind the voice over, and the soundtrack. On the second, third and fourth viewing it really sank in, and that is what makes this video. Yes all the production work is rock solid but that subtle effective sound work just seals the deal for me. I love the look, pace, and VFX work, but without the background audio this just wouldn’t be the same.
Art Direction: Bungalow
Animation & Motion Graphics: Bungalow, Fabio Medrano
Sound FX: Newton Audio
Production Co: Bungalow
Stellar writing, great visuals, nice VFX work, and a lot of humor make this ad forfor TENA Men work. This really is a funny spot that feels like some of the Old Spice ads from a few years back partly because of the delivery of the lines. I really like the fact that the product isn’t even mentioned until the end, and by that point they have you hooked, so the product stays with you. The Mill, Biscuit Films and director Jeff Low did a great job of putting this together for AMV BBDO and TENA Men.