Here we are 4 days into 2017, and officially 3 weeks into winter. Tomorrow, we are supposed to get 4 inches of snow, and the high temps are going to maybe hit 20 degrees, which frankly has me longing for my favorite time of the year, mid-May through early July. All of this got me to thinking about the powerful thunderstorms that roll through the midwest fueled by warm moist air blowing up from the Gulf of Mexico and colliding with a cold front rolling in off of the Northern Plains. That got me to searching the internet for some video footage to warm my chilled bones and remind there are just 84 more days until spring.
My discovery this afternoon was the video below by Mike Olbinski. Shot in 4K, color graded to black and white, timed out to just under 5 minutes, it’s absolutely breathtaking. The fact that he had the idea of taking this in a new direction with a black and white post production just makes it. The soundtrack adds to the ominous power of the visuals and makes me long for the opportunity to be able to sit on the sun porch and watch this happening live. (not the tornado part, I like my house).
If you have the opportunity watch this in 4K on a larger TV. The visuals will knock your socks off. For more info on how Oblinski made it click through here.
The weekend is here and in my neck of the woods its going to be unseasonably cool and rainy. That means I’ll be spending plenty of time inside reading and watching videos. One that I’ll be spending ten minutes with is the video below. Tony ZhouHow does an Editor Think and Feel?. Zhou has been a professional editor for ten years, and in this ten minute video he discusses things like, How do you know when to cut?” Is it instinctual? Is it experience? Is it training? So how does an editor think and feel? I’m going to find out.
The video below shows how post production can make a video. Directed by Allesandro Pacciani this spot for BMW’s M4 is a masterful blend of live action shots, post production CG, clever editing, and sound design. The M4 was shot on a racetrack that had been specially prepared for the shoot. The environment is a refinery is all fake 3D modeling that is highly detailed and filled with hundreds of CG lights. The lights had to be mapped and rendered on to the car in post, the track had to be stripped away and replaced in post, and the entire piece had to be finished in a way that feels real. The result is a spectacular 30 second spot for BMW. Pacciani has created a dark and moody spot that highlights the performance of the M4 as it navigates through a foggy, mysterious environment, all in a 21 x 9 aspect ratio for cinematic effect.
At the beginning of the spot there is a clever tag, “This content is Rated M” appealing to those who know BMW. There spot is steeped in BMW’s racing heritage which helps sells the power of the car to the intended audience. There is a video game quality to this that will appeal to a younger audience that aspires to own an M4 as well as an established audience that still plays games like Forza and can afford the car now. Solid advertising without the need for a single voice over or hard sell line.
Sometimes the simplest looking things, can be the most complex to produce. The video below is one of them. This features a blend of live action, animation, and stop motion, but the real magic is the seamless editing that took place to pull this off. This TV commercial is for Antartik, a new line of notebooks for Liderpapel. Directed and animated by Lucas Zanotto for BBDO and Passion Pictures London it really demonstrates the attention to detail and craft need to pull this off. There is no mention of an editor in the Vimeo credits so I’m going to assume it is Zanotto. After you watch it, do yourself a favor and scrub the through the video to see the change points.