This spot for Firefox cold have been done with 3D animation and other CGI tricks but it wasn’t. There is something very refreshing about the number of spots I am seeing that are live action shoots enhanced with some rock solid post work. The two videos below show the finished piece by Vallée Duhamel and the making of video, which shows just how much hand work went into the crafting of this 60 second spot.
Every time I turn around I’m seeing a visually impressive video that was shot on a small consumer grade camera. The video below was shot on the Panasonic LUMIX LX100 in 4k. It looks pretty amazing, and it sounds like the only post work was usin Premiers Warp Stabilizer on the hand held shots. This camera is small enough to be pocketable, has interchangeable lenses, and delivers some seriously high quality 4k video. Otabek Djuraev’s short film makes me want go back to Italy today and take the LX100 as my travel camera. Since the LUMIX accepts all of my Olympus 4/3 mount lenses, this might be a serious contender as a second camera for travel.
Five years ago, the idea of producing a video like the one below with your mobile phone was a pipe dream. The technology simply wasn’t there yet. Roll the clock forward though and look at just how far we have come. How far we have come in just the last couple of years. The video below was produced by Ben Canales a pro shooter who owns Uncage the Soul Productions. Yes the guy knows what he is doing with a camera, but even though he has serious skills shooting video, don’t fool yourself and say that is why this video looks this good. This video looks good because the hardware and software in smart phones has gotten that good. Canales film a fun three minute run through the Siera Nevada mountains as he learns all the new features of the phone and software. For more info you can read all about it on Vimeo here.
Over the last year I have been doing a little experiment using mixed video and audio sources in a series of small video productions. No commercial projects just a series of personal projects to test workflow, camera comparisons, and end results. The video below was shot a couple of weeks back at the Great Midwest Balloon festival on a Canon 5D MkII, and Olympus OMD EM-1, an iPhone 4s, and 5. All the footage was imported directly into Adobe Premier, with video stabilizing, and color correction being handled by After Effects.
What I was looking for was could I spot the difference between cameras, and how would the Adobe workflow handle the differing camera footage when they were mixed. I have to say, once again I am pretty impressed with the way things turned out. The OMD did a great job, and it is almost impossible to tell the difference between the footage it produced from the 5D. Even the iPhone footage when color balanced and graded in After Effects looks pretty impressive, and blends in just fine with that from the larger cameras. It’s pretty amazing just how much things have changed form a shooting and editing perspective in just the last few years. I never would have tried this five years ago.