There are times when I see a piece of work that I wish I could see in context to the environment, and the video below is one of them. Every time I am at a sporting event and I see the wrap around animation that rolls on those LCD panels that ring the stadium, I’m curious about the pre-vis planning that goes into developing them. And in the case of the video for Aperol produced by Buck, I’m curious not only about how they planned it out, but how they executed it, and what it looked like at the Australian Open. Think about this, you have an animation that has to play in sequence as it wraps around the court, starting at one point, and ending at the same point. And it has an aspect ratio of something like 1500 to 1.
So how do you set that up? How do you plan for delivery to something like a Cayin digital signage system, get everything rendered correctly, and make sure playback is seamless? So many questions, so little time.
With all that said, the animated piece below from Buck is once again a great example of the quality of work these guys do. It captures the Aperol brand so well, plus the casual and somewhat elegant feeling of a tennis open so well. There is a really fresh feel about the look with a retro nod to the late 1970’s and early 1980’s stylistically. The warm color pallet enhances the fact that when this was released it was mid summer in Australia, where an Aperol spritzer would be quite refreshing on a warm summer afternoon. It makes me wish I had been there
It makes me wish I had been there. Not only to see the animation in context but to imbibe a bit as well.
In the last year Audi has really been stepping up their game with immersive experiential design. For the London Olympic games they built out a futuristic showroom, and now the have launched “Audi Spheres” in Copenhagen.
Created by Kollision, AV integrators and Pufferfish, for Audi. The spherical environments allowed people to literally immerse themselves in the Audi brand through a clever use of technology that leans heavily on augmented reality video pads, spherical displays, video walls, and sound design.
At the same time the space showcases Audi’s future priorities in design, ecological solutions, and electric vehicles.
PufferSphere and Integration – PUFFERFISH LTD
Interaction and programming: KOLLISION
Concept and communication: KMS BLACKSPACE
Concept and architecture: SCHMIDHUBER
The Mill is one of those shops that raises the bar every time to new levels. They are one of the best design/production houses in the world, and when you see their work you understand why I am saying that.
Recently The Mill compiled the majority of their work and constructed an interactive touch screen wall to display it. What I love about the video below is this is a behind the scenes video. It shows you what went into making this, and the amount of work this kind of project requires.
All to often in this business, people think this stuff is easy to make, and changes are a simple click of the mouse. This video is a great little piece telling the story of how The Mill built the installation, and was able to think about, the interaction, the UI and the way content was delivered. The final piece provided a completely free-form way to explore The Mill’s content all housed in a 2 million node universe that responds fluidly to interactive touches.