Video

Gestalten and Monocle Bring You Travel Guides, and Some Videos.

As we roll up to Labor day, people are getting ready for that last summer vacation, taking advantage of the long weekend. I’ve burned all my vacation days for the year so I’ll just be taking one extra day off. That doesn’t mean you can’t take a week or two and go somewhere fun though. And to help find all the cool stuff you’ll want to see and do in the exotic destination of your choice Gestalten has released a whole series of guide books from Monocle.

That isn’t what this is about though. This post is about the way Gestalten has truly learned to use video on the internet to promote its product line. If you pop over to their Vimeo page, there are at least seven videos like the one below. They have them cross posted via their social media channels and if you receive the Gestalten newsletter via email, you would have probably seen links pointing back to all of these which, point back to the Gestalten online store where you can buy the product.

The videos are always well crafted, with a high-quality production value, and because they live on the internet, the media buy is cheap and the reach is far.

Now I have to figure out how to get more vacation time because I want to go to Stockholm.

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Absolutely Engaging. “Save Every Breath, The Dunkirk VR Experience.”

If you haven’t seen the movie “Dunkirk” yet I highly recommend it. If you haven’t engaged with some of the marketing materials for it, I highly recommend that too. Especially the WebVR experience that was created to promote the film. the website is an immersive VR experience that requires two people to play. You can engage with someone you know, or join anyone from around the world. When you join, you become one of the allied soldiers at Dunkirk surrounded by the enemy. In order to survive, you have to work with the other player, just like you would have if you had been there in 1940. The site and VR components were created by Warner Brothers in conjunction with Google Zoo and the Chrome VR Teams to make this work. It’s a really great example of how Google VR and Immersive experiences can be used as a marketing and promotional vehicle. And not just for movies. I could see this being applied to so much more.

Day One

I don’t care who you voted for in the presidential election, or who you support now. I don’t want this post to turn into a political flame fest. The video below from Cyprien Clément-Delmas while political in nature is also a reflection of really solid editing, cinematography, and pacing. Shot in black and white on 16mm film, Day One is a reflection of the scene in Washington DC on January 20th, 2017. One of the things I really love about this is how the short film descends from calm to anarchy over the course of four and half minutes. It doesn’t choose sides or make a statement about who’s right and who’s wrong, it simply documents what is happening and edits it together in a way that builds tension and discord. This is a great visual lesson in how to edit and pace a film in order to create atmosphere, mood, and tension.

Creatures of the Deep

When I first watched this video on Vimeo, I was drawn in by the fantastic cinematography, and the atmosphere that is created in Alan Williams studio. The visuals hooked me but as his story, and discussion about process unfolded, I knew I was here for the full 8-minute duration. After watching it with the sound on, I muted the audio and watched it again, full screen and really looked at the way this was shot, edited, and composed. Ben Cox does a really nice job of framing his shots and using shallow depth of field to focus the viewer on specific elements within the frame. Lighting and color grading come together to really help enhance the story and create a mood that captures Alan Williams personality and the artwork he creates. This short has such a solid look, and great story hooks as well, it’s definitely going in the visual reference library for inspiration at a later date.

Pulse, 3 Weeks Into Winter and I’m Longing For Spring.

Here we are 4 days into 2017, and officially 3 weeks into winter. Tomorrow, we are supposed to get 4 inches of snow, and the high temps are going to maybe hit 20 degrees, which frankly has me longing for my favorite time of the year, mid-May through early July. All of this got me to thinking about the powerful thunderstorms that roll through the midwest fueled by warm moist air blowing up from the Gulf of Mexico and colliding with a cold front rolling in off of the Northern Plains. That got me to searching the internet for some video footage to warm my chilled bones and remind there are just 84 more days until spring.

My discovery this afternoon was the video below by Mike Olbinski. Shot in 4K, color graded to black and white, timed out to just under 5 minutes, it’s absolutely breathtaking. The fact that he had the idea of taking this in a new direction with a black and white post production just makes it. The soundtrack adds to the ominous power of the visuals and makes me long for the opportunity to be able to sit on the sun porch and watch this happening live. (not the tornado part, I like my house). 

If you have the opportunity watch this in 4K on a larger TV. The visuals will knock your socks off. For more info on how Oblinski made it click through here.

This Panda is Dancing

Remember life before your smartphone, tablet, and social media? Yeah I know, it’s kind of hard to imagine not being constantly connected anymore. The video below from Max Stossel & Sander van Dijk is a poetic send up about how we have all become addicted to that piece of tech sitting in your hand right now, or waiting to be retrieved from your pocket as soon as you put down whatever tech you are looking at now.

The video itself is great. A nice live action short with really well thought out graphics that have been motion tracked to specific source points in the frame. Solid editing and post work really help to polish this, but the real meat is in the message. A message with a direct call to action at the timewellspent.io website. The blurb before the video pretty much sums up what they are about.

Today apps and media compete in a race to grab our attention. Join a movement to:

  • Live better with more empowering settings for our media and devices.
  • Change incentives so media competes to improve our lives, not get eyeballs.
  • Invent new interfaces that help us to make room for what matters.

A poetic short film by Max Stossel & Sander van Dijk:

In the Attention Economy, technology and media are designed to maximize our screen-time. But what if they were designed to help us live by our values? timewellspent.io

What if news & media companies were creating content that enriched our lives, vs. catering to our most base instincts for clicks?
What if social platforms were designed to help us create our ideal social lives, instead of to maximize time-on site and “likes”?
What if dating apps measured their success in how well they helped us find what we’re looking for instead of in # of swipes?

As technology gets more and more engaging, and as AI and VR become more and more prevalent in our day-to-day lives we need to take a look at how we’re structuring our future.

Time Well Spent is a movement to align technology with our humanity: timewellspent.io

Director, Co-producer, & Visual Effects: Sander van Dijk: sandervandijk.tv

Writer, Co-producer & Lead Actor: Max Stossel: maxstossel.com

Production Company: Yacht Club Films

Director of Photography: Conor Murphy

Color: RCO

Music & Sound Design: Wesley Slover –

Steadicam Operator: Kyle Fasanella

Graphic Artist: Aaron Kemnitzer

CG Artist: Joseph Pistono

Visual Effects Assistant: Chelsea Galen

Roto Assistant: Regina Morgan-Munoz

Lead Actress: Crystal Lee

The Kitchen.

Most people never realize just how much work goes into producing a TV commercial. For the most part what we see, if we are fast-forwarding over them, is the fifteen-second edit of the original sixty-second spot. They whiz by in a blip sandwiched between other ads that blend into a seamless stream of no one paying attention. But occasionally someone posts a video showing how things get done.

Have you ever wondered how they match the 3D animations to live action footage? Blend shots together? What the total production of a video looks like?  The video below for Canal+ shows you. No it doesn’t go into any lengthy detailed VFX breakdown, but it does give you a pretty solid idea of what it took to produce the promotional spot titled “The Kitchen”.

The finished sixty second spot

How they made it.