Videography

Creating Hyper-Real Sports Indents for AD Sports TV.

In 2015 Dubai UAE based Les Follies Design Haus, commissioned Frame to create eight over the top idents for the re-launch of the Abu Dhabi sports channel AD Sports TV. This is a series that I somehow missed when it dropped. The look is absolutely outstanding. The first video below is the behind the scenes recap explaining how Frame pulled this off. The second is the directors cut of the indents.

In a collaboration with Obeida Sidani, Executive Creative Director at Les Folies, Director and Creative Director Anders Schroder at Frame came up with the idea of having top athletes of various sports performing in the streets with the iconic buildings of night-time Abu Dhabi as the backdrop. As they are performing the surroundings would transform into their respective playing fields.

The team at Frame creative directed, conceptualized and animated the transforming floors under the athlete and the particle systems around them.

Anders wanted a still photography HDR look that would be the polar opposite of the popular organic film look with shallow depth of field and handheld camera shake. He wanted to achieve a look that was almost synthetic and videogame-like with extreme angles and razor sharp infinite focus but all achieved in-camera. A look that would be synonymous with high performance rather than the performers themselves.

To take its a step further Anders suggested to recreating this look in live action. The technique is based on the idea of shooting with multiple exposures and then combine them in post. Furthermore, Anders wanted to shoot high-speed with zero motion blur and considering this was a night shoot which added tremendously to the difficulty.

Together with DP Zubin Mistry they asked themselves: How do we shoot fast paced action high-speed, everything in focus, no motion blur, at night, with both the buildings and the sky and athlete fully exposed?

The answer was motion control, an insane lighting package, Master Primes wide angles, Phantom Flex 4K, and lots of compositing. Using the motion control rig they filmed each shot in several passes moving the massive light rigs out of the shot each time background and buildings were being shot. The motion control rig enables the team to be able to squeeze in another cool gimmick; slow motion athletes in the foreground and time lapse cityscapes in the backgrounds – in the same shot!

The result is a spectacular and hyper-real look that feels almost CG-like even though most of it was shot in camera.

Ben Canales, Three Days with the iPhone 6.

Five years ago, the idea of producing a video like the one below with your mobile phone was a pipe dream. The technology simply wasn’t there yet. Roll the clock forward though and look at just how far we have come. How far we have come in just the last couple of years. The video below was produced by Ben Canales a pro shooter who owns Uncage the Soul Productions. Yes the guy knows what he is doing with a camera, but even though he has serious skills shooting video, don’t fool yourself and say that is why this video looks this good. This video looks good because the hardware and software in smart phones has gotten that good. Canales film a fun three minute run through the Siera Nevada mountains as he learns all the new features of the phone and software. For more info you can read all about it on Vimeo here.

New Gear from Edelkrone. I Want, I Want, I Want.

I have been a fan of Edelkrone gear for some time now. They are producing innovative, well made camera gear at an affordable price, that meets a variety of my shooting needs. This morning I received an email from the Edelkrone team introducing a new module for their SliderPlus video sliders, and I have to admit this is a piece of gear I really want.

The new Craft Module for the SliderPlus is designed to help you figure out the math for time-lapse, stop-motion, and macro-motion videography, all of which require lengthy and often complex calculations to get right. The module simply asks the shooter a few simple questions and then calculates the complex math needed to execute the camera move smoothly over time.

The videographer chooses between photo or video time-lapse modes, then inputs the start-point, end-point, duration, frame and the final movie duration.  The Craft Module will calculate and program the movement and let you know the maximum allowed shutter speed needed to get your shot. If you choose to you can also set up without setting the end- or start-points, to calculate automated static time-lapses in seconds. The device also features a timer function to schedule a time-lapse for later.

The real sweet spot for the Craft Module, is the way it can be combined with the Edelkrone Target Module to create responsive object tracking so that the camera stays focused on a single point as the unit moves. This allows you to create a smooth pivot around an object as the camera tracks over time. Something that is extremely difficult to do by hand and achieve smooth fluid results.

I said before that the Edelkrone gear is high quality at an affordable price, and it is. That doesn’t mean it’s cheap though. Good gear will set you back and this is no different. The slider, and both control modules will run you a little over $2000.00 when it is all said and done. Frankly I think that is a bargain  when you consider what you are getting for your money, and what you will be able to achieve with this kit once you start shooting with it.

Edelkrone Pocket Rig. I Want One.

I’m always looking for new gear to help improve my photo/video shooting. I have been pricing new DSLR rails and rigs for a while now, but the other day my friend Tim pointed me to Edelkrone and their Pocket Rig.

This rig looks great. It’s small, light and rugged. You can add accessories to it to extend the overall use, and the design is really well thought out. When folded this is the size of a battery grip for camera like the 5D Mk II. When extended it gives you full shoulder support. One thing I like is the fact that you can use this to stabilize your shots, and still be very discreet because of it’s compact profile. Not only that, but the price is right as well. At $399.00 its not bad. If you can wait to take delivery until December, you can get it for $238.00 which is even better.