Vimeo

TRIPWIRE Daydream

I often step back when I see an ad and ask myself “What do you think the pitch was like when presenting to the client?” This ad for Tripwire is one of those ads. The 60-second spot takes the viewer on a trippy little adventure, and the payoff doesn’t arrive until the very end.


I’m not saying the ad is bad, in fact, the production value is top-notch, and once you get to the end of the piece and realize what is going on it works. I’m just wondering how the team sold this concept to the marketing department at an IT / Data Security software company, and what the pitch deck would have looked like.

Agency: PMG
ECD: Kyle Kelley
ECD: Andrew Harper
ACD: Lori Wittig – lori.wittig@pmg.com
ACD: Justin Prichard
Writer: Benjy Joung
AD: Kevin Yurasovich

Camp Lucky
Director: Adam Littke
EP: Brandon Tapp
Producer: Elizabeth Spiva
Editor: Logan Hefflefinger
Assistant Editor/Junior VFX: Jake Odgers
Graphic Artist: Seth Olson
Color: Neil Anderson
Audio: Scottie Richardson
Finish: Mark Sullivan
EP: Jessica Berry

Not Real – Grace

This afternoon I was hanging out on Vimeo looking at a variety of things to get some inspiration for a motion graphics/video project I have in the works, and I happened to stumble upon “Grace Sunset Collection” by Not Real. It’s a really well-done advert featuring some great photography, typography, and 3D animation. What’s better there is a making-of video that shows off some of the behind-the-scenes work that went into putting this together. I always like to include the behind the scenes/making of videos if I can because it shows how much work actually goes into producing something that looks so simple. And that is where the magic is. A complex and involved project that produces a final clip that looks simple.

As you watch this, think about how the animation and edits are timed to the rhythm of the music. It goes together so well, and if you weren’t looking for it you might miss that aspect. The other thing that caught my attention is the easing that is applied to the movement of the type, images and objects. It’s subtle and very lifelike. The fall off is natural, and that is the kind of thing that takes some serious skills, whether you are doing it with After Effects expressions, or using the motion graph.

This is some really nice stuff. Now I’m inspired and its time to get to work.

Directed by: NotReal

Creative Direction: Valeria Moreiro
Executive Production: Roberto Connolly

Art Direction: Valeria Moreiro
Animation Direction: Milton Gonzalez

2D Design: Luján Borzi, Pia Alive, Valeria Moreiro
3D Design: Valeria Moreiro, Alejandra Lan, Luján Borzi

2D Animation: Milton Gonzalez, Joana Cabrera, Roberto Connolly
3D Animation: Milton Gonzalez, Joana Cabrera

Lighting & Shading: Valeria Moreiro
Rendering and Compositing: Milton Gonzalez

Making off: Roberto Connolly

Photography:Cecilia Armand Ugon
Photography Assistant: Ayelén Di Biasi
Styling: Maia Frid
Make up: Julie Doee

Models: Abril Castroman- Lo Management
Layla Ferreira- Pink Models

Year: 2020

Flowers. Just in time for spring.

OK this is pretty impressive. The timelapse video below is made up from 9624 shots 5K RAW images shot over a 4 month period of time. From the look of the video, it looks as though the images were composited over the patterned background but I might be wrong about that. Created by Thomas Blanchard, the 4 minute clip is a wonderful representation of the genre and the vintage patterned backgrounds really make this video pop. For info on the music and other info, click through to Vimeo for additional links.

Here is the list of flowers that are featured in the video along with the length of each clip.

Pink wedding flowers: 353 pics, interval 11 minutes
Pink : 248 pics, interval 13 minutes
Purple Lilies : 246 pics, interval 8 minutes
White Amaryllis : 343 pics, interval 8 minutes
Red Lilie : 353 pics, interval 8 minutes
White Amaryllis : 305 pics, interval 6 minutes
Pink Lilie : 649 pics, interval 10 minutes
White Hyacinth : 332 pics, interval 8 minutes
Red Amaryllis : 340 pics, interval 9 minutes
Whites Amaryllis : 370 pics, interval 8 minutes
Orange Lilies : 342 pics, interval 10 minutes
Alstroemeria : 555 pics, interval 10 minutes
Blue Iris : 346 pics, interval 8 minutes
Daffodils : 417 pics, interval 5 minutes
Freesia : 612 pics, interval 10 minutes
White Lilies : 503 pics, interval 10 minutes
Pink Hyacinth : 636 pics, interval 7 minutes
Red Amaryllis : 259 pics, interval 8 minutes
White Lilie : 249 pics, interval 10 minutes
Tulips : 1379 pics, interval 5minutes
Amaryllis (Nymph) : 787 pics, interval 8 minutes