Pushing the boundaries on Social Advertising, MINI has converted a Mini Countryman into a rolling billboard powered by Vine video streams. The Countryman is covered in thousands of LED lights arranged in a structured array on the vehicle. The LED lights are fed Vine video streams which play back on the car as it cruises the streets of London at night. Now this is a pretty inventive way to use the Twitter owned social media video site. The entire backstory on the production, technology, and campaign can be found at the MINI Space Blog here.
The Growing Mobile Video Explosion
Yesterday Facebook, owner of Instagram announced they were adding video to the popular image sharing software. This is probably to counter act Vine from Twitter. Both services now offer users the option to upload 15 or 6 second video clips respectively. The addition of video to Instagram helps to solidify the ever growing presence of video on the internet and mobile devices.
Mobile Internet specialist Skyfire has produced a new infographic that details the various challenges facing mobile operators looking to make mobile video work efficiently and effectively.
“Who’s in Charge of Managing the Mobile Video Deluge?” by Skyfire looks at the different ways in which mobile operators and content publishers view video traffic. At the same time it also casts an eye over the potential ways by which current trends could meander in the not too distant future.