Visualization

The Beauty of Math

Math visualized by French design team Parachutes. This is a wonderful visualization of how math intersects our lives every single day. A split screen construct shows the math formula, the visualization, and the related object that the math represents. Simple, clean and elegant. Math as its own language knows no boundaries. Because of this, the film is instantly understandable by any viewer, in any country.

“Mathematics, rightly viewed, possesses not only truth, but supreme beauty — a beauty cold and austere, without the gorgeous trappings of painting or music.” —Bertrand Russell

Auto Aerobics.

Most of us think of 3D software being used to create special effects for movies and television, or for things like product design and architecture. It’s always nice when you see someone using it to create art. Chris Labrooy is a designer and artist that is doing just that. After graduating from the Royal College of Art with a masters in product design, he began moving beyond using 3D software as a visualization tool. Labrooy saw an opportunity to use his tool set as an artistic creative medium, where he could take everyday objects and push them into new sculptural forms. Case in point his series “Auto Aerobics” where he has taken 1970’s era American heavy metal and turned it into something completely new and different.

What a Visual Treat. JL Design and Korb for CCTV.

It really is a great time to be a visual designer. Thanks to advances in computer technology an software, we are experiencing a true renaissance in visual design. The four indents below for CCTV’s Documentary Channel are a great example of what I am talking about. This kind of visualization would have been almost impossible to get a decade ago. Lithuanian based Korb, working with Taiwan based JL Design took three months to create these spots, each of which is only 10 to 1 seconds long. Mo-cap was done on site in Taipei by Korb, with the final VFX work was done in Vilnius.

“Motion sculptures for CCTV Documentary Channel is a digital metaphor of phenomenal blinks and moments that life consists of. In four Idents we follow a visual performance of organic and vital substance, animated using data of actors movements.

Dents visualize four different themes. Motion sculpture of steel reflects old Chinese adage that true power is mastering yourself. Youthful energy of dancers evolve into beautiful organic sculpture. Colorful happiness is the engine of father’s and his daughter’s joy. Two lovers visualize fragility and vitality of love in the last Ident.”

Client: CCTV
Creative Director: JL
Agency: JL DESIGN
Executive producer: Angela Moo
Project Manager: Jennifer Lin
Art Director: Lance Wei
VFX / Design Company: KORB
Concept Development: JL Design & KORB
Executive Producer: Lina Paskeviciute
Animation Director: Rimantas Lukavicius
Technical Director: Giedrius Paulauskas
3D/2D Artists: Giedrius Paulauskas, Rimantas Lukavicius, Karolina Sereikaite, Tomas Juchnevic, Justinas Vinevicius
Music / Sound design: John Black, Cypheraudio

Wireframe, Prototype, Simulation Tools. The Giant Infographic.

If you do any kind of interactive design work you know the importance of visualization and prototyping tools. This set of tools covers everything from wireframes to visualization, and there are a ton of choices. Lucky for us, some people over at usertesting.com designed a huge infographic that lays out all the tools of the trade, the platforms they work on, and the platforms they develop for. They also include price comparisons which is important for everyone because ROI impacts everyone in the business of making money from design.