Vitaly Grossmann

A Little Monday Fun.

About 15 years ago I worked in the marketing and design department for a large midwestern based bank. Like most financial institutions, the marketing materials were conservative, and not very adventurous which was driven partly by corporate policy, and partly because the people running the department weren’t exactly visionaries in terms of design, advertising, and branding. That’s why when I saw the video below for Comdirect Bank I started grinning from ear to ear. There is no way this would have flown at my former employer, even if it is a spot aimed at recruiting UI designers. If this had been executed at my former job, by the time the committee running the project got done with it, and a thousand people hand commented or asked for changes this spot would have been a talking head in a yellow shirt giving a 15-second pitch. A pitch that probably would have appealed to an accountant, not a UI designer. Watch the video. It has no editorial, no voice over, just some really nice animation that was built using Cinema 4D, and it works. I tried to find additional parts of the complete campaign but came up with nothing. If I find additional images or a specific site, I’ll post an update.

We were honored being asked by the German bank, Comdirect, to create a short animation for an online campaign — aimed at attracting and recruiting UI-designers.

Our idea was to create a bunch of action-reaction based animations. The very first concept was based on the idea of pushing, shifting, scrolling and clicking various buttons triggering a diverse mix of animations. We then worked up different metaphors for dealing with money and at the same time used keywords the client had provided us. During the process, the client fell in love with all the little “reaction” stories so we ended up stitching them together to create a seamless narrative — open to interpretation and detached from conservative visualizations so often associated with banks.

The color palette is based on the new CI of Comdirect, predominantly anthracite and grayscale. Yellow acts as the highlight color with a gradient to green drawing the viewer’s attention to the stories’ heroes. The environment is based on dots, points, and circles inspired by the visual language used in the world of stock markets.

Our software package was Cinema 4D and Octane renderer. The edit and compositing were done in Adobe Premiere and After Effects.

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