VML

MindDrive is Going the Distance.

OK this gets big props from me for a number of reasons. First off it’s a great program. Second it’s here in Kansas City. Third it uses a Karman Ghia.

MindDrive is a program designed to help at risk students grow through experiential learning. The mission is to inspire students to learn, expand their vision of the future, and to have a positive impact on urban workforce development.

This year the MindDrive students built an electric car that converts social media (tweets) into fuel, used for powering a road trip from Kansas City, Mo. to Washington D.C. In D.C.  the students hope to drive change in education by exposing legislators to the program and its results.

Every time you Watch, like and share this video, tweet, Facebook post, or share an image on Instagram about MindDrive,  Your social activity will be used to help fuel their road trip to Washington.

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VML Australia for Jameson.

Here’s a little shout out to a local agency that went international a few years back. The spot below was created by VML Australia. If you are familiar with VML you might recall they started out right here in Kansas City, MO before being bought buy a big interntional holding company and going world wide.

The spot featured in the video below represents the launch of a multi-million dollar outdoor media buy to integrate the outdoor campaign with the digital campaign for Jameson. The Blippar campaign takes a Jameson bottle and turns it into a game that is playable on any smartphone. The application is powered by image recognition software leveraging augmented reality to create palyable billboards, posters, banner ads, bottles, etc. All of this is linked to the standard social media hooks allowing for a viral spread of campaign.