Volkswagen

Porsche Designed Highrise Has a Car Elevator That Takes You and Your Car Home.

Porsche over the last couple of decades, has managed to develop their design division into an industrial design powerhouse producing everything from eyeglasses, to pens, to highrise condos. That’s right highrise condominiums. What I am talking about here is a new building that is going up in Sunny Isles Beach Florida.

What really caught my eye was the car elevator that is being installed in the 57 million dollar building. The elevator is similar to the one at the Volkswagen flagship building in Germany, and like that elevator, this one will transport cars all the way to the top of the structure. Unlike the VW one, this elevator is designed to carry the car and its occupants directly to their condo. This seems so cool, and so unnerving at the same time.

This is Volkswagens 20 story parking garage in Germany. The Porsche condos will be similar.

The $560 million tower is part of a collaboration between Germany-based Porsche Design Group and a Florida developer, Gil Dezer. It will be the world’s first condominium complex with elevators that will take residents directly to their units while they are sitting in their cars.

Here’s how it works. The resident pulls in and switches off their engine, a robotic arm that is sort of like an automatic plank will extend and load the car into the elevator.The elevator lifts car and passengers to the designated floor, and condo location. Then the same robotic arm will park the car, leaving the resident nearly in front of their front door. The glass elevators will give residents and their guests unparalleled views of the city or of the ocean during their high-speed ride, which lasts 45 to 90 seconds depending on the floor your condo is on.

The 57 story building site will occupy 2.2 acres of land, and house 132 units ranging from 3,800 to 9,500 square feet. The smaller units will get two parking spaces, larger ones up to four. The cost of the units run from 4 to 9 million depending on size.

“What this is really doing is taking two technologies that have existed for centuries and putting them together,”  “It’s taking the robotic arm and it’s putting it in an elevator.” Gil Dezer, president of Dezer Properties.

“You don’t have to leave your car until you are in front of your apartment,” Juergen Gessler, CEO of Porsche Design Group.

“Fanwagen”. Build a Socially Networked Classic VW.

Volkswagen in conjunction with Facebook Netherlands has launched a rather interesting social campaign that gets fans to vote on which classic VW they would like to see again. The iconic T1 van, or the classic beetle.

The campaign is called “Fanwagen” and each person that votes is entered into a contest where the winner receives a one of a kind VW that is built with a plethora of social networking features and finished in Facebook blue and white. The car or van features things like the “Feed-O-Matic” which prints out the latest feeds and status from the dashboard, a license plate holder that updates your relationship status, a built in GPS unit with a friend finder feature so you can locate all your Facebook friends as you tool about Europe in your Fanwagen.

The Facebook page is in Dutch but it is worth checking out. The central ad is really well designed, and this is one of the best examples of Facebook marketing I have seen in a while. I would do this in a heart beat, but I have a feeling the contest is limited to people in Europe only.

VW’s BlueMotion Roulette.

When advertising something that is fairly abstract like fuel economy, coming up with a memorable concept can be a bit tricky. What I mean by that is, we all know what fuel economy means, but associating it with an actual statistic; and doing it in a way that attracts attention can be a challenge.

To advertise VW’s “BlueMotion” technology a physical and social media campaign for Norway was developed around a BlueMotion automobile. Over the course of a single trip from Oslo, 50,000 online followers tracked the vehicle, and bet on when it would run out of fuel.The person that bet right won the car. The campaign was used one TV commercial to advertise the contest, and the rest spread virally.

Nice Job VW.

Eos Shadow Poster.

This is such a simple idea, but it is really brilliant. DDB Berlin, created a simple structure that is placed horizontally above a busy pedestrian traffic area. When the sun is shining, the sign displays a simple call to action, “Perfect day for a test drive.” This simple ad, was able to generate a 12% increase in test drives of the VW Eos in almost every location it was placed at. Those numbers show the effectiveness of this simple concept.