OK this is just absolutely brilliant. Thanks to Swedish agency Akestam Holst you can now have a virtual wedding courtesy of IKEA. The new “Wedding Online” is a service where users can choose from a variety of locations, that have been decorated with IKEA products. Designed to showcase the latest and greatest trends from IKEA, the service works by having you connect via Facebook, and then live stream the event to your friends and family. The wedding is recorded and stored online so you can relive the memories again and again. This is absolutely brilliant, and pretty hilarious at the same time. Part of me wants to think this is a joke, but based on some of the amazing promotional stuff IKEA has been doing on the web and in social media lately, I’m pretty sure it’s not.