Already sick of holiday shopping, the endless garage of spam emails trying to get you to buy more crap, pumpkin spiced this and that, and holiday commercials? I know I am. I did all my shopping online a month ago, and am hiding out in a warm place until January 4th.
If you’re looking for a break from the Christmas Consumer Crush, look no further. Below is a short film from Tony Zhou on Buster Keaton, and how his silent film work from a century ago continues to influence film makers today.
Do yourself a favor, put the plastic back in your wallet and take a few minutes to watch this. Better yet, watch this, then jump over to Vimeo to see all of Tony’s films.
“Before Edgar Wright and Wes Anderson, before Chuck Jones and Jackie Chan, there was Buster Keaton, one of the founding fathers of visual comedy. And nearly 100 years after he first appeared onscreen, we’re still learning from him. Today, i’d like to talk about the artistry (and the thinking) behind his gags. Press the CC button to see the names of the films.”
What if Wes Anderson had directed “Forrest Gump”? First off it would have had a very different look. Then there is the possibility that the story would have been decidedly more quirky with a very different approach to the delivery of dialog. Louis Paquet is obviously a fan of Wes Anderson and has definitely studdied his style of direction, composition, framing, timing and use of color. Taking all things Wes Anderson into account, he has created the opening titles for “Forrest Gump”, as though Anderson had directed the film. Now, I wish they would remake the movie and let Anderson direct it.
This ad campaign for KFC launched about a month ago and plays off of the current high school prom season. “Chicken Corsage”, a #HowDoYouKFC campaign features a YouTube video that encourages fans to visit the Chicken Corsage site, kfc.com/corsage, where they can make their special order through Nanz and Kraft Florists for $20. The gift giver can then take the corsage voucher to any KFC for their choice of Chicken Corsage that is guaranteed to make their date’s mouth water and eyes light up.
The video has a distinctive Wes Anderson quality to it from the quirky storyline, to character interaction and framing of the shots. The microsite is a simple single page with the video and a call to action. Currently the YouTube video alone has over 800,000 unique page views which fairly telling about how effective this campaign has been in attracting eyeballs to the KFC screens.